DBB2205 INTERNATIONAL MARKETING JULY – AUGUST 2025

Description

SESSION	JULY – AUGUST 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	IV
COURSE CODE & NAME	DBB2205 INTERNATIONAL MARKETING

 

 

Assignment Set – 1

 

Q1. Define International Marketing. Discuss its various features in detail.  4+6           

Ans 1.

International Marketing

International marketing refers to the process of planning, promoting, pricing, and distributing goods and services across national boundaries to meet the needs and preferences of customers in different countries. It involves adapting marketing strategies to suit cultural, economic, political, and legal differences that exist between nations. According to the American Marketing Association (AMA), international marketing is the multinational process of identifying, anticipating, and satisfying customer requirements profitably across global

 

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Q2. Write a detailed note on Economic Environment to International Marketing. Which are major parameters to evaluate Economic Environment. 5+5   

Ans 2.

The economic environment plays a crucial role in shaping international marketing strategies. It refers to the economic conditions, structures, and policies that influence business operations and consumer behavior in different countries. A sound understanding of a country’s economic environment helps firms assess market potential, pricing policies, demand patterns, and profitability before entering a foreign market. It includes factors such as national income, inflation, interest rates, currency exchange, and trade balance that

 

 

Q3. Discuss Theory of “Absolute Advantage” with suitable example. 5+5        

Ans 3.

The Theory of Absolute Advantage was proposed by the Scottish economist Adam Smith in his seminal work “The Wealth of Nations” in 1776. This theory explains the basis of international trade by stating that countries should specialize in producing goods where they have an absolute advantage—that is, where they can produce goods more efficiently than other nations. The concept promotes free trade and mutual benefit through specialization and

 

 

Assignment Set – 2

 

 

Q4. What is Global product Planning? Discuss the process of Global Product Planning. 4+6

Ans 4.

Global Product Planning and Its Process

Global Product Planning refers to the systematic process of designing, developing, positioning, and managing a company’s product offerings for international markets. It involves adapting products to suit the diverse preferences, cultural expectations, and regulatory requirements of different countries while maintaining global brand identity and economies of scale. Global product planning ensures that a product’s design, features, packaging, and marketing strategies are aligned with the needs of customers across multiple markets. It plays a vital role in a firm’s international marketing strategy, as product

 

 

Q5. What is Packaging? What importance it enjoys in International Marketing? 4+6

Ans 5.

Packaging

Packaging refers to the process of designing and producing containers, wrappers, or coverings that protect a product, facilitate handling, and convey essential information to consumers. In international marketing, packaging performs both functional and promotional roles. It safeguards products during transportation, storage, and distribution across long distances while also acting as a silent salesman that attracts customers and communicates brand identity. Effective packaging is a crucial component of a firm’s international marketing

 

 

Q6. As International Firm, how you will set prices of your Products? Explain with the help of suitable example.  10  

Ans 6.

Price determination in international marketing is one of the most critical and complex decisions faced by multinational companies. It involves setting a price that balances profitability, competitiveness, and customer satisfaction across multiple markets. Unlike domestic pricing, international pricing is influenced by additional factors such as exchange rates, tariffs, shipping costs, taxes, inflation, and purchasing power in different countries. A well-structured international pricing strategy ensures the firm’s success by aligning with