DBB2210 INTERNATIONAL MARKETING JAN-FEB 2026

Description

SESSION	JAN-FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	IV
COURSE CODE & NAME	DBB2210 INTERNATIONAL MARKETING

 

 

Assignment Set – 1

 

 

Q1. What is International Marketing? Why it is important for a company?

 

Ans 1.

International marketing is the method of preparing pricing, marketing and disseminating a firm’s products or services across national boundaries to consumers in market outside of the country. It involves applying marketing principles in an international setting while adapting to the unique local, economic and political requirements that each market. Contrary to traditional marketing in the United States that is based on domestic marketing, international marketing involves

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JAN-FEB 2026

 

Q2. Write a detailed note on Political Environment to International Marketing. Why it influences International Markets?

 

Ans 2.

The political atmosphere is one of the biggest and unpredictability factors that affect international marketing. It encompasses the government systems as well as the policies, laws and guidelines, and stability of the nations in which the company is operating. Unlike the domestic market, in which political conditions are a common sight and stable, international marketers have

 

Q3. Discuss any trade theory of your choice related to international trade.

 

Ans 3.

In the plethora of theories on international trade among the various theories of international trade, the Theory of Comparative Advantage, created by the great economist David Ricardo in 1817, is among the most well-known and cited. It is the theoretical basis of free trade, and also is the reason why countries profit by focusing on and exporting things in which there is the advantage of production relative, regardless of whether they’re the most efficient producer of

 

Assignment Set – 2

 

 

Q4. With the help of suitable example, discuss the process of Global Product Planning.

 

Ans 4.

Global product planning is the process whereby a company identifies the products it will sell in international markets, and identifies the modifications or standardization of the products in various markets, and global management of the product life cycle. It’s about understanding the needs of customers, requirements, competitive landscape, regulatory environment and the

 

Q5. What are advantages and disadvantages of exporting? Discuss in detail.

 

Ans 5.

Exporting refers to the act of selling the products or services created by one company to clients in a different nation. It is the most common and simple method of market access. Small-scale enterprises through giant multinationals utilize exporting as a primary strategy for global expansion. Exporting can be directly, when the company sells products or services to foreign customers or distributors and indirect by using intermediaries such as export agents or trading

 

Q6. Write a note on International Trade Fairs and its relevance in current market scenario.

 

Ans 6.

International trade fairs, often known as trade fairs or trade shows, are organised events where organizations from different countries showcase and showcase their products as well as services to prospective customers, distributors, agents, and business associates from all over the globe. They typically focus upon specific sectors such as electronics, automobiles or textiles, food, drinks or pharmaceuticals. The most prominent examples include such as the Canton Fair in