DBB3113 E-COMMERCE JULY-AUG 2025

Description

SESSION	JULY-AUG 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	V
COURSE CODE & NAME	DBB 3113 E-COMMERCE

 

 

Assignment Set – 1

 

 

1. Define e-commerce. Explain its advantages and disadvantages. 2+4+4

Ans 1.

E-Commerce

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services through digital platforms over the internet. It includes activities such as online retailing, electronic payments, digital marketing, and online auctions. In essence, e-commerce enables businesses and consumers to interact and transact without physical barriers, relying on web-based technologies, mobile applications, and secure payment systems.

In today’s globalized economy, e-commerce has become a key driver of trade, facilitating

support will be key to achieving sustainable e-commerce growth in the digital era.

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2. Explain in detail the main functions of e-commerce. 10

Ans 2.

Main Functions of E-Commerce

E-commerce functions as a digital ecosystem that integrates multiple business processes to facilitate smooth online transactions. Its primary functions include buying and selling, marketing, customer service, supply chain management, and electronic payment systems. Each function plays a crucial role in ensuring efficiency, transparency, and customer satisfaction in the online marketplace.

1. Buying and Selling of Goods and Services

The core function of e-commerce is to enable the exchange of goods and services

 

 

3. Explain the main business models in detail. 10

Ans 3.

Main Business Models of E-Commerce

E-commerce operates through various business models that define the nature of transactions between buyers and sellers. Each model serves different purposes, target audiences, and industries. Understanding these models helps entrepreneurs select appropriate strategies to reach customers effectively and maintain profitability.

1. Business-to-Consumer (B2C)

The B2C model involves transactions between businesses and end consumers. It is the most

 

 

Assignment Set – 2

 

4. Explain the process of cryptography in detail. 10

Ans 4.

Cryptography is the science of securing communication and data through encoding techniques that prevent unauthorized access. It ensures confidentiality, integrity, authentication, and non-repudiation in electronic transactions. In the digital era, where e-commerce and online banking dominate, cryptography plays a pivotal role in protecting sensitive information such as passwords, credit card details, and business data.

Concept and Importance of Cryptography

The term cryptography originates from the Greek words kryptos (hidden) and graphien

 

 

5. What do you mean by e-marketing? Differentiate it with traditional marketing. 2+8

Ans 5.

E-Marketing

E-marketing, also known as digital marketing or online marketing, refers to the use of internet-based platforms and electronic technologies to promote, sell, and distribute products or services. It involves a range of tools such as websites, email, search engines, and social media to connect with consumers globally.

E-marketing enables two-way interaction, allowing businesses to collect customer feedback, analyze preferences, and tailor marketing campaigns in real time. Unlike traditional

 

 

6. What do you mean by m-commerce? Explain the main components of M-commerce? 2+8

M-Commerce

M-commerce, or mobile commerce, refers to the buying and selling of goods and services through mobile devices such as smartphones and tablets. It is an extension of e-commerce that enables users to conduct transactions anytime and anywhere using wireless technology. M-commerce combines the convenience of mobility with the power of internet connectivity, allowing users to shop, pay bills, transfer funds, and access entertainment seamlessly.

With the rise of 4G and 5G networks, mobile commerce has become a dominant mode of