DBB3115 SMALL BUSINESS MANAGEMENT JAN FEB 2026

Description

SESSION	JAN-FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	V
COURSE CODE & NAME	DBB3115 SMALL BUSINESS MANAGEMENT

 

 

Assignment Set – 1

 

 

Q.1. Explain the objectives and scope of small business management. (10 Marks)

Ans 1.

Small-scale business management refers to the act of planning, conducting, organizing, and controlling a small company to reach its goals efficiently. In India small-sized businesses are defined as such under the MSME Development Act and form the backbone of the economy that requires effective management in spite of small resources and fewer teams.

Objectives of Small Business Management

One of the primary goals of small business management is profitability that ensures that the

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JAN-FEB 2026

 

 

Q.2. Write a detailed note on PEST framework and its components. (10 Marks)

Ans 2.

The framework PEST is an analysis tool for strategic planning that is used by firms to find and examine macro-environmental aspects they face that affect their activities as well as their performance and important decisions. PEST stands for Political and Economic, Social and Technological factors. It provides a structured process for environmental scanning helping managers understand the external setting in which their business operates and identify

 

Q.3. Explain the role of market analysis in a business plan. Discuss how cash flow analysis helps in managing business operations. (5+5 = 10 Marks)

Ans 3.

Role of Market Analysis in a Business Plan

Market analysis is an important aspect of any business plans that proves the enterprise’s grasp of the industry in which their business is expected to operate. This provides the real-world basis that supports the potential business and also gives investors and financiers confidence that the business targets a legitimate and accessible market with sufficient demand to support the proposed initiative.

The first step in market analysis is to define the market’s total addressable, which represents the most revenues that are possible if a firm could be able to capture the whole market of its

 

Assignment Set – 2

 

Q.4. Throw some light on role of marketing mix in helping businesses meet customer needs effectively. Explain the concept of material flow pattern in production. (5+5 = 10 Marks)

Ans 4.

Role of Marketing Mix in Meeting Customer Needs

The marketing mix is an assortment of tactics and marketing techniques that a company makes use of to obtain an desired reaction from its target market. The classic marketing mix comprises of four elements known as”the four Ps”: Product Price Location, Promotion, and Place. In the case of service-based businesses There are three additional Ps usually added, namely People

 

Q.5. Discuss various financial schemes offered by the government to promote SMEs. (10 Marks)

Ans 5.

Small and Medium Enterprises form the backbone of India’s economy, contributing approximately thirty percent of GDP, forty-eight percent of exports, and employing over 100,000 of people. Recognising their central importance in creating jobs as well as economic development, the Government of India has introduced an array of programs to encourage the

 

 

Q.6. Elaborate on how case studies help in understanding real-world business problems including how managerial skills are applied in the analysis of business case studies. (10 Marks)

Ans 6.

A case study for business is written in a clear narrative about a real or realistic business scenario that outlines challenges or problems in the management field and provides pertinent contextual data such as organisational history along with market, economic, information, as well as stakeholder views which allows the analyst to identify the issue in order to assess alternatives and provide a recommendation for a suitable course of action. Case studies are among the most