DBB3121 STORE OPERATION AND JOB KNOWLEDGE JULY- AUGUST 2025

Description

SESSION	JULY- AUGUST 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	V
COURSE CODE & NAME	DBB3121 STORE OPERATION AND JOB KNOWLEDGE

 

 

Assignment Set – 1

 

 

 

Q1. Answer the following:

1. What are the basic Norms of Visual Merchandising
2. What do you mean by merchandising management? Explain its components 4+6

Ans 1.

(a) Basic Norms of Visual Merchandising

Visual merchandising refers to the strategic presentation of products inside a retail store to attract customers, improve shopping experience, and increase sales. The basic norms ensure that the store layout, product arrangement, and display elements communicate the brand identity effectively while guiding customers smoothly through the store. A clear understanding of customer psychology and shopping behaviour is essential for applying these principles. Visual merchandising norms also help maintain consistency in lighting, colour

 

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Q2. What are the major responsibilities of Store Administrator. Explain the term “Scrap material”, including the process of its management by the retailer.  5+5

Ans 2.

Major Responsibilities of Store Administrator

A store administrator plays a vital role in the daily functioning of a retail store, ensuring smooth operations and maintaining high service standards. One of the primary responsibilities is inventory control, which includes monitoring stock levels, ensuring timely replenishment, and preventing stockouts. The administrator must regularly review stock records, perform physical verification, and maintain accuracy between system data and actual

 

Q3. How can we evaluate financial performance of retail store? Discuss any 6 methods in detail. 2+8

Ans 3.

Financial Performance Evaluation

Evaluating the financial performance of a retail store involves analysing its revenue, expenses, profitability, and overall financial health. It helps determine whether the store is operating efficiently, generating adequate returns, and managing costs effectively. Financial evaluation also guides decision-making regarding pricing, stocking, budgeting, promotions, and expansion. By reviewing financial indicators, retailers identify strengths, weaknesses,

 

 

Assignment Set – 2

 

Q4. What are the main services provided by retailers? Also, throw some light on major Store operations. 4+6           

Ans 4.

Main Services Provided by Retailers

Retailers provide several important services that connect manufacturers with final consumers. One of the primary services is product assortment, where retailers collect goods from multiple suppliers and offer a wide range of products under one roof. This saves customers’ time, effort, and travel by providing variety and convenience. Retailers also offer information services, helping customers understand product features, quality, pricing, and new arrivals. This guidance supports customers in making informed decisions.

Another key service is after-sales support, such as handling product exchanges, repairs, and

 

 

Q5. Prepare a checklist for store opening and closing. Discuss the success story of Mr. Kishore Biyani, including your major take aways from this success story.  2+8   

Ans 5.

Checklist for Store Opening & Closing

A store opening and closing checklist ensures that daily operations begin and end smoothly.
Opening checklist (essential):

• Unlock store and deactivate alarms
• Switch on lights, AC, and billing systems
• Inspect cleanliness, replenish stock, and check cash floats

 

 

Q6. What are the various measures to ensure internal and external security of retail outlets? Also discuss different parameters of store audit in detail. 4+6

Ans 6.

Measures to Ensure Internal and External Security

Retail security ensures safety of assets, employees, and customers. Internal security focuses on preventing losses from staff errors, pilferage, or system failures. This includes employee training, controlled access to stockrooms, regular cash audits, monitoring of POS transactions, and strong password and system controls. CCTV cameras and surprise inspections also help detect suspicious behaviour.

External security protects the store from theft, vandalism, and external threats. Retailers use