MUJ BBA SAMPLE 5th SEM

SESSION
FEB-MARCH 2025
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
SEMESTER
05
COURSE CODE & NAME DBB3115 SMALL BUSINESS MANAGEMENT

Assignment Set – 1

Q1. What do you understand by small business? Explain the role of small business in the
Indian Economy. 5+5
Ans 1.
Meaning of Small Business
A small business refers to a privately owned and operated business entity with a small scale of
operations, limited investment, and a smaller workforce. In India, small businesses are defined
by their investment in plant and machinery (in the case of manufacturing) or in equipment (for
service-based businesses). As per the revised classification under the Micro, Small and
Medium Enterprises Development (MSMED) Act, a small enterprise is one where the
Its Half solved only
Buy Complete assignment from us
Price – 190/ assignment
MUJ Manipal University Complete
SolvedAssignments MARCH 2025
buy cheap assignment help online from us easily

we are here to help you with the best and cheap help
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in

Q2. Discuss the following terms:
a) SWOT Analysis
b) GAP analysis

Ans 2.
a) SWOT Analysis
SWOT Analysis is a strategic planning tool used by businesses to identify their Strengths,
Weaknesses, Opportunities, and Threats. It helps small businesses understand their internal
capabilities and external environment so they can develop strategies for growth and
sustainability.
 Strengths refer to internal capabilities or assets that give the business an advantage—
like a strong brand, skilled staff, or loyal customers.
 Weaknesses are areas where the business lacks capability or resources—such as poor

Q3. Explain the marketing mix and its importance for the company.
Ans 3.
Introduction to Marketing Mix
The marketing mix is a fundamental concept in marketing management that outlines the set of
tools and strategies a company uses to promote its products or services in the market.

Commonly referred to as the 4Ps—Product, Price, Place, and Promotion, the marketing mix
helps businesses meet customer needs, gain a competitive advantage, and achieve business
goals. In the modern business environment, the marketing mix is often extended to include 3

Assignment Set – 2

Q4. What are the different components of a Business Plan?

Ans 4.
Business Plan
A business plan is a formal written document that outlines a company’s objectives, strategies,
and the means to achieve them. It serves as a roadmap for starting and running a business
successfully. Whether the goal is to attract investors, apply for loans, or guide internal
operations, a well-prepared business plan is crucial for clarity and direction.
Executive Summary
This is the first and most important part of a business plan. It provides a concise overview of

Q5. Describe the Government Financial Schemes for SMEs to Promote Business. 10
Ans 5.
Financial Support for SMEs
Small and Medium Enterprises (SMEs) are critical to India’s economic development,
contributing significantly to employment generation, exports, and regional development.
Recognizing their importance, the Government of India has launched several financial schemes
to support, promote, and empower SMEs by providing access to capital, credit guarantees,

Q6. What are the different categories in which costs are classified? Elaborate it. 10
Ans 6.
Cost Classification
Cost classification is the process of grouping costs into different categories based on their
characteristics and relevance to decision-making, budgeting, and control. Proper cost
classification helps businesses analyze expenses, control operations, and improve profitability.
Costs can be classified in various ways depending on the purpose and context.
1. Based on Nature or Element
Under this classification, costs are divided into Material, Labor, and Overheads.

SESSION
FEBRUARY – MARCH 2025
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
SEMESTER
5
COURSE CODE & NAME DBB3114 ENTREPRENUERSHIP

Assignment Set – 1

Q1. What do you understand by entrepreneurship? Explain the elements of
entrepreneurship in detail. 5+5

Ans 1.
Meaning of Entrepreneurship
Entrepreneurship is the process of identifying a business opportunity, organizing resources,
and taking risks to create and manage a new venture with the aim of making a profit. It involves
innovation, initiative, and the ability to turn an idea into a successful business. Entrepreneurs
are individuals who drive this process and are often known for their vision, creativity, and risktaking
capacity.
Entrepreneurship is not limited to starting a new business but also includes improving existing
processes, creating new products or services, and contributing to market expansion. It plays a

Its Half solved only
Buy Complete assignment from us
Price – 190/ assignment

MUJ Manipal University Complete
SolvedAssignments MARCH 2025
buy cheap assignment help online from us easily
we are here to help you with the best and cheap help
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in

Q2. Describe the benefits of entrepreneurship to economic development. Explain the role
played by government in promoting entrepreneurship.
Ans 2.
Benefits of Entrepreneurship to Economic Development
1. Employment Generation
Entrepreneurship creates new job opportunities by establishing new businesses and industries.
It helps absorb both skilled and unskilled labor, thus reducing unemployment and enhancing
living standards.
2. Innovation and Technological Advancement
Entrepreneurs introduce new technologies, products, and services that lead to increased

Q3. How entrepreneurship & Startup boom is growing in India?

Ans 3.
India’s Entrepreneurial Growth

India is witnessing a significant rise in entrepreneurship and startup activities. With favorable
demographics, expanding internet access, digital payment systems, and government support,
India has become one of the world’s fastest-growing startup ecosystems. From metro cities to
tier-II and tier-III towns, individuals are increasingly taking the leap into entrepreneurship,

Assignment Set – 2

Q4. Describe various skills an entrepreneur must have. How are entrepreneurs different
from intrapreneur? 5+5

Ans 4.
Essential Skills an Entrepreneur Must Have
1. Leadership and Decision-Making Skills
An entrepreneur must be able to lead a team effectively, motivate others, and make quick and
informed decisions. Strong leadership ensures business vision is communicated clearly and
goals are achieved collaboratively.
2. Risk-Taking and Problem-Solving Skills
Entrepreneurs operate in uncertain environments and must be willing to take calculated risks.
They should also possess the ability to identify problems and implement effective solutions

Q5. Discuss different types of Startups? Explain with suitable example.
5+5

Ans 5.
Types of Startups
Startups are newly formed business ventures typically driven by innovation, scalability, and a
unique value proposition. While all startups share certain characteristics such as risk, agility,

and high growth potential, they vary in purpose, structure, and goals. Understanding the
different types of startups helps in identifying business strategies, funding options, and
operational needs.
Lifestyle Startups
Lifestyle startups are created by individuals who want to turn their passion into a sustainable

Q6. What is brainstorming? Explain the concept of business opportunity. 5+5

Ans 6.
Meaning of Brainstorming
Brainstorming is a creative group problem-solving technique used to generate a large number
of ideas or solutions in a short amount of time. It involves the spontaneous contribution of ideas
by all participants, without immediate judgment or criticism. The goal is to encourage free
thinking and explore diverse possibilities. Brainstorming is commonly used in entrepreneurial

SESSION
FEBRUARY- MARCH,2025
PROGRAM
BBA
SEMESTER
V
COURSE CODE & NAME DBB3113 E-COMMERCE

Assignment Set – 1

Q1. Define e-commerce. Explain its advantages and disadvantages. 2+4+4
Ans 1.
Definition of E-Commerce
E-commerce, or electronic commerce, refers to the buying and selling of goods, services, and
information over electronic networks, primarily the Internet. It encompasses a wide range of
online business activities for products and services, including B2B (business-to-business), B2C
(business-to-consumer), C2C (consumer-to-consumer), and C2B (consumer-to-business)
models. E-commerce also includes online banking, online ticketing, and digital payments. It
Its Half solved only
Buy Complete assignment from us
Price – 190/ assignment
MUJ Manipal University Complete
SolvedAssignments MARCH 2025
buy cheap assignment help online from us easily

we are here to help you with the best and cheap help
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in

Q2. Explain in detail the main functions of e-commerce. 10

Ans 2.
E-Commerce Functions
E-commerce involves multiple interrelated functions that facilitate the buying, selling, and
exchange of goods and services over digital platforms. These functions encompass a wide
range of technological, commercial, and managerial activities that enable smooth business
transactions and customer engagement online.
Buying and Selling of Goods and Services
The core function of e-commerce is the buying and selling of goods and services through online

Q3. Explain the main business models in detail.
Ans 3.
E-Commerce Business Models
E-commerce business models define how an organization delivers value to its customers and
generates revenue online. These models vary based on the nature of transactions and the parties
involved. Over time, multiple business models have evolved to serve different market needs,
leveraging technology to provide products or services efficiently.
Business-to-Consumer (B2C) Model

This is the most common and widely recognized e-commerce model. In B2C, businesses sell

Assignment Set – 2

Q4. Explain the process of cryptography in detail.
10

Ans 4.
Cryptography
Cryptography is the practice of securing information by transforming it into an unreadable
format, known as ciphertext, which can only be understood by someone possessing a
decryption key. It is a fundamental technology used in e-commerce to protect sensitive
information such as credit card numbers, personal data, and login credentials from

Q5. What do you mean by e-marketing? Differentiate it with traditional marketing.
Ans 5.
Meaning of E-Marketing
E-marketing, also known as digital marketing or online marketing, refers to the process of
promoting, advertising, and selling products or services using digital technologies and the
internet. It involves the use of websites, email campaigns, social media platforms, search
engines, and mobile apps to connect with current and potential customers. E-marketing allows
businesses to track user behavior, personalize content, and reach a wider audience at relatively

Q6. What do you mean by m-commerce? Explain the main components of M-commerce?
Ans 6.

Meaning of M-Commerce
M-commerce, or mobile commerce, refers to the buying and selling of goods and services
through wireless handheld devices such as smartphones and tablets. It is a subset of ecommerce
that
allows
users
to
perform
commercial
transactions
anywhere
and
anytime
using

mobile

applications or mobile-optimized websites. M-commerce has gained immense
popularity with the rapid penetration of mobile internet and smartphone usage, providing

SESSION
FEBRUARY- MARCH,2025
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
SEMESTER
05
COURSE CODE & NAME DBB3112 ECONOMIC PLANNING

Assignment Set – 1

Q1. a. Discuss in detail the Structure and Characteristics of Developing Nation.
b. Elaborate the role of service sector in development of Indian economy.
Ans 1.
a. Developing Nations
Developing nations, often referred to as emerging economies, are countries that are in the
transition phase between being underdeveloped and fully developed. These nations exhibit
specific economic, social, and structural characteristics that differentiate them from developed
countries.
Economic Structure and Dependency
A significant portion of the population in developing nations is engaged in agriculture and
allied activities. The industrial and service sectors are less developed compared to developed
Its Half solved only
Buy Complete assignment from us
Price – 190/ assignment

Q2. Write a note on
a. Forest resources and their importance
b. Economic development and environmental degradation
Ans 2.
a. Forest Resources
Forest resources refer to all the products and benefits derived from forest ecosystems, including
timber, fuelwood, medicinal plants, and biodiversity. They are a crucial component of natural
capital and play a key role in sustaining environmental balance.
Ecological and Environmental Importance
Forests help in maintaining the earth’s ecological balance. They prevent soil erosion, regulate

Q3. Elaborate Nehru Vs Gandhi model of economic development and the Liberalisation,
Privatisation and Globalisation (LPG) model of economic development.

Ans 3.
Economic Development Models

India’s economic development has been shaped by different ideological approaches over time.
Among the early influences were the contrasting visions of Jawaharlal Nehru and Mahatma
Gandhi, each proposing unique paths for India’s growth. In contrast, the LPG model,
introduced in 1991, marked a significant shift towards market-led reforms. Understanding these
models helps explain the evolution of India’s economic strategy.
Nehruvian Model of Economic Development
Jawaharlal Nehru, India’s first Prime Minister, envisioned a socialist pattern of development

Assignment Set – 2

Q4. Outline the shortcomings of public sector in India. Also discuss the economic reforms
took place to overcome these shortcomings.
Ans 4.
Shortcomings of the Public Sector in India
The public sector in India was established to drive economic growth, reduce inequality, and
promote social welfare. While it played a key role in nation-building during the initial years
post-independence, it eventually began facing several challenges and inefficiencies.
1. Low Productivity and Inefficiency
Many public sector enterprises (PSEs) suffered from low productivity due to outdated

Q5. a. Write a note on India as an economic superpower.
b. Elaborate the impact of black income on the economic and social system.
Ans 5.
a. India’s Emerging Role in the Global Economy

India is increasingly being recognized as a potential economic superpower due to its vast
market, demographic dividend, and growing industrial and technological capacity. With a GDP
ranking among the top five global economies (by purchasing power parity), India is making
significant strides in sectors like IT, pharmaceuticals, services, and renewable energy.
Demographic and Market Advantages
India boasts one of the youngest populations in the world, offering a productive workforce and

Q6.a. Discuss unorganized sector and its features.
b. Enumerate the significance of agriculture for Indian economy.

Ans 6.
a. Definition of Unorganized Sector
The unorganized sector consists of small-scale, informal enterprises that are not registered with
the government and operate outside formal legal and regulatory frameworks. This sector
includes agricultural laborers, street vendors, construction workers, domestic helpers, and

SESSION
FEBRUARY- MARCH,2025
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
SEMESTER
V
COURSE CODE & NAME DBB3111 PRODUCTION AND OPERATIONS
MANAGEMENT

Assignment Set – 1

Q1. Explain production process. Further discuss the objectives of production
management for organization. 4+6

Ans 1.
Understanding the Production Process
The production process refers to the method by which resources are transformed into finished
goods or services. It involves a series of coordinated activities that convert raw materials,
labor, capital, and information into products that meet customer requirements. There are
different types of production processes based on the nature of the product and volume—such
as job production, batch production, mass production, and continuous production.
In a manufacturing context, the production process typically includes stages like procurement
of raw materials, designing, machining, assembling, testing, packaging, and dispatching. In

Its Half solved only
Buy Complete assignment from us
Price – 190/ assignment
MUJ Manipal University Complete
SolvedAssignments MARCH 2025
buy cheap assignment help online from us easily
we are here to help you with the best and cheap help
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in

Q2. Define Operations Strategy. Discuss the Hierarchy of Operations Strategy. 4+6
Ans 2.
Definition of Operations Strategy
Operations strategy refers to the long-term plan that defines how the operations function will
contribute to the overall business strategy. It involves making decisions about the structure
and processes of production, resource allocation, technology use, and quality standards. A
well-crafted operations strategy ensures that the company’s production and delivery systems
are aligned with business objectives such as cost leadership, differentiation, or customer
responsiveness.
Operations strategy acts as a bridge between corporate strategy and operational activities. It

Q3. What is a master production schedule? Explain the functions of master production
schedule. 5+5

Ans 3.
Meaning of Master Production Schedule (MPS)
A Master Production Schedule (MPS) is a detailed plan that outlines what products need to
be produced, in what quantities, and when they are required. It acts as a blueprint for
manufacturing operations, guiding the production team on what to make and by when. The
MPS is typically derived from customer orders, forecasts, and inventory levels and provides a

Assignment Set – 2

Q4. What is project management. Also, define the project planning process. 5+5

Ans 4.
Definition of Project Management
Project management is the application of knowledge, skills, tools, and techniques to plan,
execute, and complete specific goals within a defined timeframe and budget. It involves
initiating, planning, executing, controlling, and closing work to achieve unique project
objectives. Unlike routine operations, projects are temporary endeavors with defined scopes
and outcomes.
Project management is essential in various sectors like construction, IT, manufacturing, and
event planning. It helps organizations manage complex tasks, allocate resources efficiently,

Q5. Elaborate how Purchasing plays a vital role in supply chain management.
10
Ans 5.
Purchasing in Supply Chain Management
Purchasing, also known as procurement, is the process of acquiring raw materials,
components, products, or services necessary for production and operations. In the broader
scope of supply chain management (SCM), purchasing is a critical function that influences
cost efficiency, production continuity, and customer satisfaction. It connects suppliers with
internal operations and acts as the gateway through which input materials flow into the

Q6. Write a short note on the following:
a) Preventive maintenance
b) Breakdown maintenance 5+5

Ans 6.
a) Preventive Maintenance
Preventive maintenance refers to the scheduled and regular maintenance of equipment and
machinery to prevent unexpected breakdowns and prolong their life span. This type of
maintenance is performed even when the equipment is functioning well, with the goal of
identifying and correcting potential issues before they lead to failure. Activities include
routine inspections, lubrication, part replacements, calibration, and cleaning.
The main advantage of preventive maintenance is that it reduces the risk of sudden machine

SESSION
FEBRUARY- MARCH,2025
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
SEMESTER
V
COURSE CODE & NAME DBB3102 BUSINESS ANALYTICS

Assignment Set – 1

Q1. Describe how Business Analytics can help an organization improve its operational
efficiency.

Business Analytics and Operational Efficiency
Business Analytics (BA) refers to the process of using statistical methods, technologies, and
data-driven techniques to gain insights, make decisions, and improve business performance.
Operational efficiency is the ability of an organization to deliver products or services in the
most cost-effective manner while maintaining high quality. Business analytics plays a critical
role in helping organizations streamline operations, reduce costs, and enhance productivity
Its Half solved only
Buy Complete assignment from us
Price – 190/ assignment
MUJ Manipal University Complete
SolvedAssignments MARCH 2025
buy cheap assignment help online from us easily
we are here to help you with the best and cheap help
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in

Q2. How can data updating ensure the accuracy and reliability of data?

Ans 2.
Data Accuracy and Reliability
Data is a critical asset for any modern organization. However, the value of data depends on its
accuracy and reliability. Inaccurate or outdated data can lead to flawed analysis, poor decisionmaking,

and financial losses. Data updating, therefore, refers to the continuous process of
correcting, refining, and refreshing data to ensure it remains valid and useful for analytical and

Q3. Discuss how mobile and location-based Market Basket Analysis could be used in the
future. 10

Ans 3.
Market Basket Analysis and Emerging Technologies
Market Basket Analysis (MBA) is a popular data mining technique used to understand
consumer purchasing behavior by identifying relationships between products bought together.
Traditionally used in retail, MBA has now expanded with the rise of mobile technology and
location-based services. With increasing smartphone usage and advancements in GPS,
businesses can now gather real-time data based on a customer’s location and purchasing history,

Assignment Set – 2

Q4. Discuss in detail how decision trees work in classification problems?

Ans 4.
Classification and Decision Trees
Classification problems involve categorizing data into predefined classes or groups. One of the
most widely used algorithms for classification tasks is the Decision Tree. It is a flowchart-like
structure where each internal node represents a test on an attribute, each branch denotes the
outcome of the test, and each leaf node represents a class label. Decision trees are favored for

Q5. Explain Data Mining Process? 10

Ans 5.
Data Mining
Data mining is the process of discovering meaningful patterns, correlations, and trends from
large datasets using statistical, machine learning, and computational techniques. It helps
businesses make data-driven decisions by extracting hidden insights from raw data. The data
mining process is systematic and consists of several key stages, each crucial for turning data
into valuable knowledge.
Data Cleaning and Preparation
The first step in the data mining process is data cleaning, which involves identifying and e
from their data assets and gain a competitive edge in the marketplace.

Q6. Discuss some of the challenges that organizations may face in managing data. 10
Ans 6.
Data Management Challenges
In today’s digital era, data is considered one of the most valuable assets for any organization.
However, managing data effectively comes with numerous challenges. From collecting large
volumes of data to ensuring its security and quality, organizations must address multiple
hurdles to make their data usable, reliable, and strategically beneficial.
Data Quality and Inconsistency
One of the primary challenges organizations face is ensuring data quality. Poor data quality

SESSION
FEBRUARY- MARCH,2025
PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION
SEMESTER
V
COURSE CODE & NAME DBB3101 CONSUMER BEHAVIOUR

Assignment Set – 1

Q1. How is Consumer Behaviour Interdisciplinary?

Ans 1.
Consumer Behaviour as an Interdisciplinary Field
Consumer behaviour is a dynamic and evolving discipline that studies how individuals, groups,
and organizations select, buy, use, and dispose of goods and services to satisfy their needs and
desires. It is considered interdisciplinary because it integrates concepts and frameworks from
multiple fields of study. This integration allows marketers and businesses to develop a deeper
understanding of the psychological, social, cultural, and economic factors that influence
consumer decisions. By combining theories and practices from various disciplines, consumer

Q2. Explain the role of consumer research in marketing 10

Ans 2.
Consumer Research
Consumer research is a critical component of modern marketing that involves the systematic
gathering, recording, and analyzing of data about consumers and their preferences, attitudes,
and buying behaviour. It forms the foundation for understanding the needs of the market and
creating strategies that effectively satisfy customer demands. In an increasingly competitive
and dynamic marketplace, businesses rely on consumer research to make informed decisions

Q3. Explain the Jungian theory of personality.

Ans 3.
Jungian Theory
The Jungian theory of personality, developed by Swiss psychiatrist Carl Gustav Jung, is one of
the most influential personality theories in psychology and marketing. Unlike Freud, who
focused on the unconscious mind’s influence through repressed desires, Jung introduced the
concept of the collective unconscious and emphasized psychological growth through achieving
a balance between different personality elements. This theory plays a key role in consumer
behaviour, helping marketers understand how personalities influence preferences, brand

Assignment Set – 2

Q4. Explain the consumer buying process.
Ans 4.
Buying Process
The consumer buying process refers to the sequence of steps a consumer goes through when
deciding whether to purchase a product or service. Understanding this process helps marketers
influence purchasing decisions and deliver the right message at the right stage of the buying
journey. The process typically involves five main stages: need recognition, information search,
evaluation of alternatives, purchase decision, and post-purchase behaviour. Each stage reflects

Q5. Write Short Notes on the following:
Differential Threshold
Subliminal Perception

Ans 5.
Differential Threshold
The differential threshold, also known as the “just noticeable difference” (JND), refers to the
smallest amount of change in a stimulus that a consumer can detect. This concept is crucial in
marketing when brands make subtle modifications to product features such as price, packaging,
quantity, or quality. If the change is below the consumer’s differential threshold, they may not
notice the modification. For example, a company may reduce the weight of a product slightly
to cut costs, hoping it goes unnoticed by the consumer. The differential threshold is also

Q6. Background
Aarav, a 27-year-old marketing professional from Bengaluru, has always been a trendconscious
shopper.
However,
over
the
past
year,
he
has
started
to
rethink
his
purchasing

decisions
after
learning
about
the
environmental
impact
of
fast
fashion.
He
is
now
drawn

toward

brands that promote sustainability, ethical production, and eco-friendly
materials.
Consumer Decision-Making Process
Aarav’s shift in behavior aligns with a broader trend where consumers consider not just
price and style but also ethical and environmental concerns. He now follows sustainable
fashion influencers on social media, reads product labels for eco-certifications, and
prefers brands that use organic fabrics or recycled materials. However, he sometimes
finds these brands expensive and questions whether they truly adhere to sustainability
standards.
Challenge
Despite his intent to support sustainable fashion, Aarav struggles with affordability and
brand transparency. While he wants to make ethical choices, he often wonders if the
higher price justifies the purchase. Additionally, he finds it hard to distinguish between
genuine sustainable brands and those engaging in “greenwashing.”
Answer the following Questions:
a. What factors are influencing Aarav’s consumer behaviour?
b. Suggest marketing strategies sustainable fashion brands can use to address consumer
concerns like Aarav’s.
5+5

Ans 6.
a. Factors Influencing Aarav’s Consumer Behaviour
Aarav’s consumer behaviour is influenced by a combination of psychological, social, and
environmental factors. Firstly, his awareness of sustainability and ethical issues in the fashion
industry has significantly shifted his values and purchase intentions. His internal motivation to
act responsibly reflects a psychological shift toward value-driven consumption.
Social influence also plays a major role—following sustainable influencers and engaging with

MUJ BBA SAMPLE 5th SEM

Leave a Comment