Assignment Set – 1

Q1. Explain the characteristics of successful entrepreneurs.        10       

Ans 1.

Characteristics of Successful Entrepreneurs

Introduction to Entrepreneurial Success

Entrepreneurship is the backbone of economic development and innovation. Successful entrepreneurs are individuals who can transform an idea into a profitable business through their creativity, leadership, and strategic thinking. They possess unique traits that distinguish them from others, enabling them to overcome risks and uncertainties in business.

Vision and Goal Orientation

A key characteristic of successful entrepreneurs is having a clear vision for the future. They

Its Half solved only

Buy Complete assignment from us

Price – 190/  assignment

MUJ Manipal University Complete SolvedAssignments  MARCH 2025

buy cheap assignment help online from us easily

we are here to help you with the best and cheap help

Contact No – 8791514139 (WhatsApp)

OR

Mail us-  bestassignment247@gmail.com

Our website – www.assignmentsupport.in

Q2. What is human resource management in retailing? Explain the laws involved in HR training. 2+8        

Ans 2.

Human Resource Management in Retailing and Relevant Laws

HRM in Retailing

Human Resource Management (HRM) in retailing plays a vital role in managing people, which is a critical resource for retail businesses. Since retail involves direct interaction with customers, HR in this sector focuses on hiring, training, and retaining staff capable of delivering excellent service. Effective HRM ensures operational efficiency and employee satisfaction.

Core Functions of HRM in Retail

HRM in retail includes recruitment, training, performance management, compensation, and

Q3. Define Women entrepreneurship. Explain the problems faced by women entrepreneurs. 2+8

Ans 3.

Women Entrepreneurship and Its Challenges

Women Entrepreneurship

Women entrepreneurship refers to the process by which women initiate, manage, and run businesses, often while balancing social and family responsibilities. Women entrepreneurs contribute significantly to national development by creating jobs, fostering innovation, and promoting inclusive growth. They operate across various sectors, from small-scale home-based businesses to large enterprises.

Economic and Social Role of Women Entrepreneurs

Women entrepreneurs enhance economic resilience and diversify the entrepreneurial

Assignment Set – 2

Q4. List the opportunities available in Agri-Business.      

Ans 4.

Opportunities Available in Agri-Business

Agri-Business

Agri-business refers to the integration of agriculture with commercial activities such as production, processing, packaging, distribution, and marketing of agricultural products. It plays a vital role in boosting rural employment, enhancing value addition, and contributing significantly to the GDP. With rising demand for organic and sustainable food, there is a surge in agri-business opportunities in India.

Processing and Value Addition

One of the most lucrative opportunities in agri-business lies in food processing and value

Q5. Explain the Micro and Macro environmental factors of the retail marketing environment. 5+5  

Ans 5.

Micro and Macro Environmental Factors of Retail Marketing Environment

Retail Marketing Environment

The retail marketing environment comprises various internal and external factors that influence business decisions and customer satisfaction. These factors are broadly divided into micro-environment (internal and close external stakeholders) and macro-environment (broad external forces). Understanding these elements is crucial for strategic planning in the retail sector.

Micro Environmental Factors

The micro-environment includes actors and forces directly connected with the retailer’s

Q6. Explain the challenges involved in developing Agri-Preneurship.                

Ans 6.

Challenges Involved in Developing Agri-Preneurship

Agri-Preneurship

Agri-preneurship involves entrepreneurship in agriculture and allied sectors, focusing on developing innovative and sustainable business models around farming, agro-processing, distribution, and technology. While this sector offers great potential in a country like India, it faces significant challenges that hinder its widespread adoption and growth.

Access to Capital and Finance

A major challenge for aspiring agri-preneurs is limited access to finance. Traditional banks often consider agriculture a high-risk sector and hesitate to offer loans without collateral.

Assignment Set – 1

Q1. Evaluate the importance of packaging decisions and strategies in the marketing of products to rural consumers. 10           

Ans 1.

Importance of Packaging Decisions and Strategies in Rural Marketing

Role of Packaging in Rural Markets

Packaging plays a critical role in the marketing mix, especially in rural markets where consumers rely heavily on visual and functional cues to make purchase decisions. In rural India, where literacy levels are lower and brand awareness is limited, packaging serves as the first point of contact and communication between the product and the consumer. It conveys essential information, ensures product safety, and enhances shelf appeal, which can

Its Half solved only

Buy Complete assignment from us

Price – 190/  assignment

MUJ Manipal University Complete SolvedAssignments  MARCH 2025

buy cheap assignment help online from us easily

we are here to help you with the best and cheap help

Contact No – 8791514139 (WhatsApp)

OR

Mail us-  bestassignment247@gmail.com

Our website – www.assignmentsupport.in

Q2. Examine the various distribution models used in rural markets and analyse their effectiveness in reaching rural consumers. 10 

Ans 2.

Distribution Models in Rural Markets and Their Effectiveness

Rural Distribution Challenges

Reaching rural consumers involves unique challenges such as poor infrastructure, low population density, and widely dispersed villages. Traditional urban distribution models often fail to deliver effectively in such environments. Therefore, rural distribution systems must be specially designed to overcome logistical hurdles and cost inefficiencies while ensuring last-mile connectivity.

Hub-and-Spoke Distribution Model

The hub-and-spoke model is widely used in rural distribution. Here, a central hub (such as a warehouse in a nearby town) supplies goods to spokes (local distributors or stockists), who

Q3. Discuss the various challenges faced by agripreneurs in developing agriculture businesses in rural areas. 10       

Ans 3.

Challenges Faced by Agripreneurs in Rural India

Agripreneurship in Rural Areas

Agripreneurship refers to the application of innovative and entrepreneurial strategies in the agricultural sector. Agripreneurs play a key role in boosting rural development, promoting agro-based industries, and ensuring sustainable income sources for farmers. Despite growing interest and support from government schemes, agripreneurs in rural India face numerous obstacles in establishing and scaling their ventures.

Lack of Access to Capital and Credit Facilities

One of the primary challenges is the limited access to credit and financial support. Rural

Assignment Set – 2

Q4. Discuss the key factors influencing the creditworthiness of borrowers in the agribusiness sector in India, and analyse the challenges faced in assessing their borrowing capacity. 10       

Ans 4.

Key Factors Influencing Creditworthiness in Agribusiness and Challenges in Assessment

Creditworthiness in Agribusiness

Creditworthiness refers to the ability of a borrower to repay loans based on financial stability and credit history. In the agribusiness sector, assessing creditworthiness is particularly complex due to the seasonal nature of income, market volatility, and limited formal documentation. For lenders, especially in rural India, evaluating the creditworthiness of farmers and agripreneurs involves both financial and non-financial indicators.

Factors Influencing Creditworthiness in Agribusiness

One key factor is income stability, which in agriculture is influenced by crop yield, weather

Q5. Analyse the role of the marketing mix in catering to the unique needs of rural consumers. 10    

Ans 5.

Role of the Marketing Mix in Catering to Rural Consumers

Rural Marketing Context

Rural markets in India are vast and diverse, with unique consumer behavior patterns shaped by income levels, cultural influences, seasonal demand, and limited access to products. The marketing mix, also known as the 4Ps—Product, Price, Place, and Promotion—must be tailored to address these specific rural needs and constraints.

Product Strategies for Rural Consumers

Products designed for rural markets must emphasize utility, durability, and simplicity. Rural

Q6. Discuss the role of NABARD and in promoting agricultural development and rural infrastructure in India. 10

Ans 6.

Role of NABARD in Promoting Agricultural Development and Rural Infrastructure

NABARD

The National Bank for Agriculture and Rural Development (NABARD) is India’s apex development bank dedicated to rural and agricultural development. Established in 1982, NABARD plays a crucial role in financing and supporting various initiatives aimed at improving the livelihood of rural communities through agricultural advancements and

Assignment Set – 1

Q1. What is the role, relevance and trends of retailing? Explain the key features of social marketing. 5+5   

Ans 1.

Role, Relevance and Trends of Retailing; Key Features of Social Marketing

Role and Relevance of Retailing

Retailing plays a pivotal role in the economic structure by serving as the final point of the distribution channel, connecting producers with consumers. It provides the public access to a wide variety of goods and services at convenient locations and competitive prices. Retailers not only sell products but also offer value-added services like home delivery, product customization, and customer support, making them essential to consumer satisfaction. They influence production trends by acting as a feedback channel from consumers to manufacturers. The retail sector also significantly contributes to GDP and employment

Its Half solved only

Buy Complete assignment from us

Price – 190/  assignment

MUJ Manipal University Complete SolvedAssignments  MARCH 2025

buy cheap assignment help online from us easily

we are here to help you with the best and cheap help

Contact No – 8791514139 (WhatsApp)

OR

Mail us-  bestassignment247@gmail.com

Our website – www.assignmentsupport.in

Q2. Explain various factors affecting retail consumer behavior. Discuss the elements of a print advertisement.            5+5     

Ans 2.

Factors Affecting Retail Consumer Behavior; Elements of a Print Advertisement

Retail Consumer Behavior

Retail consumer behavior refers to the actions and decision-making processes of individuals in purchasing goods or services. Multiple factors influence this behavior, including psychological, social, cultural, economic, and personal aspects. Cultural factors such as traditions, values, and norms significantly shape consumer preferences. In India, for example, religious festivals like Diwali and Eid influence shopping patterns. Family background, education, and regional traditions further affect brand perception and product selection.

Q3. Explain the scope of direct marketing. Explain the role of digital marketing. 5+5

Ans 3.

Scope of Direct Marketing and Role of Digital Marketing

Direct Marketing

Direct marketing refers to the process of communicating with potential or existing customers without the involvement of intermediaries. It involves targeted communication using tools like emails, SMS, telemarketing, catalogues, flyers, and direct mail. Unlike mass marketing, direct marketing aims at measurable, one-on-one interaction, resulting in immediate customer feedback. The scope of direct marketing has widened with the rise of customer databases, CRM systems, and data analytics. Businesses can personalize content and track consumer

Assignment Set – 2

Q4. Discuss the features and types of network marketing. Explain E-Payment system.

Ans 4.

Features and Types of Network Marketing; Explanation of E-Payment System

Features of Network Marketing

Network marketing, also known as multi-level marketing (MLM), is a business model where a company distributes products or services through a network of independent distributors. These distributors earn income not only through direct sales but also by recruiting new members into the network. One key feature of network marketing is low entry cost, making it accessible to people from various financial backgrounds. It allows individuals to work flexibly, often from home, and at their own pace. The personal selling approach emphasizes

Q5. Explain the various categories where security risk is involved on the internet. Distinguish between credit card and debit card.  5+5     

Ans 5.

Security Risk Categories on the Internet; Difference Between Credit Card and Debit Card

Categories of Security Risk on the Internet

With the expansion of digital retail and e-commerce, various security risks have emerged that threaten user data and online operations. One of the most prominent categories is data theft, where hackers gain unauthorized access to sensitive personal or financial data. This often happens through phishing attacks, spyware, or unsecured websites.

Another major category is identity theft, where cybercriminals impersonate individuals by stealing login credentials or social security numbers. This enables them to make fraudulent transactions or apply for loans in the victim’s name. Malware attacks, including ransomware,

Q6. Elaborate Limitation of Electronic Data Interchange. Distinguish between traditional Vs E-Marketing.  5+5     

Ans 6.

Limitations of Electronic Data Interchange; Traditional Marketing vs E-Marketing

Limitations of Electronic Data Interchange (EDI)

Electronic Data Interchange (EDI) refers to the electronic transmission of business documents such as invoices, purchase orders, and shipping notices between trading partners in a standardized format. While EDI offers several advantages such as faster processing and reduced errors, it also has significant limitations.

One major limitation is the high implementation cost. Setting up EDI requires substantial investment in software, hardware, and employee training. Small and medium-sized

Assignment Set – 1

Q1. What is multi-channel retailing? Discuss its advantages with examples. 10 

Ans 1.

Multi-Channel Retailing and Its Advantages

Definition of Multi-Channel Retailing

Multi-channel retailing refers to the practice where a retailer uses multiple platforms or channels to sell products and interact with customers. These channels can include brick-and-mortar stores, e-commerce websites, mobile apps, social media platforms, catalogues, call centres, and third-party marketplaces like Amazon or Flipkart. Unlike single-channel retailing, which focuses only on one sales platform, multi-channel retailing offers customers flexibility and choice in how they shop.

Enhancing Customer Convenience

One of the primary advantages of multi-channel retailing is enhanced customer convenience.

Its Half solved only

Buy Complete assignment from us

Price – 190/  assignment

MUJ Manipal University Complete SolvedAssignments  MARCH 2025

buy cheap assignment help online from us easily

we are here to help you with the best and cheap help

Contact No – 8791514139 (WhatsApp)

OR

Mail us-  bestassignment247@gmail.com

Our website – www.assignmentsupport.in

Q2. What is international marketing? Describe the various trade barriers in international trade.       2+8     

Ans 2.

International Marketing and Trade Barriers

International Marketing

International marketing involves planning and executing marketing strategies to sell products or services in multiple countries across international borders. It includes market research, product customization, pricing strategies, promotional campaigns, and distribution methods tailored to specific foreign markets. The goal is to satisfy customer needs in different countries while achieving the organization’s international business objectives.

Types of Trade Barriers in International Trade

Tariff Barriers

Tariffs are taxes imposed on imported goods and services. These increase the cost of foreign

Q3. Elaborate on the reasons why retailers expand internationally. 10

Ans 3.

Reasons Why Retailers Expand Internationally

International Retail Expansion

Retailers often pursue international expansion to grow their customer base, increase profitability, and gain a competitive advantage. With globalization, the boundaries of trade have blurred, allowing retailers to enter foreign markets and tap into new consumer segments. Expansion beyond domestic markets is both a growth strategy and a response to global market opportunities.

Market Saturation and Growth Opportunities

Assignment Set – 2

Q4. What is the value proposition, and how do we design value delivery systems in international retailing? 2+8           

Ans 4.

Value Proposition and Designing Value Delivery Systems in International Retailing

Value Proposition

A value proposition refers to the promise a brand makes to its customers about the value they will receive from purchasing its products or services. It highlights the unique benefits, solutions, or experiences a brand offers compared to competitors. In international retailing, the value proposition must resonate with diverse customer segments across cultural,

Q5. What are the advantages and disadvantages of allowing FDI in single-brand and multi-brand retail in India? 5+5

Ans 5.

Advantages and Disadvantages of Allowing FDI in Single-Brand and Multi-Brand Retail in India

FDI in Retail

Foreign Direct Investment (FDI) in retail allows global brands to invest in India’s retail market. FDI in single-brand retail refers to foreign investment in businesses selling goods under a single brand name (e.g., IKEA), while multi-brand retail involves businesses offering products from multiple brands (e.g., Walmart). The Indian government permits 100% FDI in single-brand retail (with conditions) and up to 51% in multi-brand retail with state-level

Q6. What are the factors that can influence the store’s image?    10

Factors Influencing a Store’s Image

Store Image

A store’s image is the perception held by customers about a retail outlet. It is shaped by various tangible and intangible factors such as the store’s layout, product offerings, service quality, pricing, ambiance, and brand reputation. A positive store image enhances footfall, builds loyalty, and creates a competitive edge in the market.

Store Layout and Design

The physical layout and store design greatly influence customer experience. A well-organized

Assignment Set – 1

Q1. What are the five major industry forces? How do they shape average profitability in an industry? 10  

Ans 1.

Five Major Industry Forces and Their Impact on Average Profitability

Industry Forces in Strategic Management

In strategic management, the profitability and competitive nature of an industry are shaped by five fundamental forces as defined by Michael E. Porter’s Five Forces Model. These forces collectively determine how firms compete and how profits are distributed within an industry. By analyzing these forces, managers can develop strategies that enhance their organization’s long-term competitiveness and profitability.

1. Threat of New Entrants

The entry of new competitors into an industry can pose significant challenges for existing

MUJ

Its Half solved only

Buy Complete assignment from us

Price – 190/  assignment

MUJ Manipal University Complete SolvedAssignments  JULY-AUGUST  2025

buy cheap assignment help online from us easily

we are here to help you with the best and cheap help

Contact No – 8791514139 (WhatsApp)

OR

Mail us-  bestassignment247@gmail.com

Our website – https://muj.assignmentsupport.in/

2. Elaborate on the four types of strategic control. Provide a business scenario for each where it would be the most critical form of control. 10

Ans 2.

Four Types of Strategic Control and Their Business Applications

Strategic control helps organizations ensure that strategic plans are properly implemented and that objectives are achieved efficiently. It provides a feedback mechanism to identify deviations from planned strategies and take corrective action. The four main types of strategic control—premise, implementation, strategic surveillance, and special alert—play distinct roles in maintaining organizational alignment and responsiveness.

1. Premise Control

Premise control focuses on monitoring the assumptions upon which a strategic plan is based.

3. How does the development and implementation of a Business Continuity Plan (BCP) impact an organization’s strategic management? Discuss the process of Business Continuity Plan. 5+5

Ans 3.

Impact and Process of Business Continuity Plan (BCP) on Strategic Management

Role of BCP in Strategic Management

A Business Continuity Plan, often known as a BCP, is a structured framework that is aimed to ensure that a business is able to continue operations both inside and outside of the event that causes disruption.  When it comes to strategic management, business continuity planning (BCP) ensures the resilience of businesses, safeguards assets, and keeps stakeholders confident.  It is not only a system for reacting to situations; rather, it is an essential part of

Assignment Set – 2

4. Examine the significance of fostering creativity and innovation in the business context, and identify the obstacles encountered when encouraging creative thinking and innovation within organizations. 5+5

Ans 4.

Significance of Fostering Creativity and Innovation in Business and the Obstacles Faced

In today’s dynamic and competitive global market, creativity and innovation have become vital strategic resources for organizational success. They are essential for improving efficiency, enhancing customer satisfaction, and creating a sustainable competitive advantage. Without innovation, even the most successful businesses risk stagnation and obsolescence. Therefore, fostering a culture of creativity has become an integral part of

5. What is the importance of business ethics and values in modern-day business practices? State some examples of successful CSR initiatives implemented by businesses in different industries? 6+4

Ans 5.

Importance of Business Ethics and Values and Examples of CSR Initiatives

Business ethics and corporate values form the foundation of responsible and sustainable organizational behavior. In the modern era, where stakeholders expect transparency and accountability, ethical conduct has become central to corporate strategy. Ethics not only ensures compliance with laws and regulations but also enhances reputation, trust, and long-term profitability.

Importance of Business Ethics and Values

Ethics refers to the moral principles that govern a company’s behavior, while values define

6. a. Describe the Integration-Responsiveness Framework. 6
7. Describe the different types of strategic alliances with suitable examples. 4

Ans 6.

(a) The Integration-Responsiveness Framework

The Integration-Responsiveness (I-R) Framework is a strategic management model that helps multinational companies determine how to balance global integration with local responsiveness. Developed by Prahalad and Doz, this framework identifies the competing pressures faced by firms operating across diverse markets.

Global integration refers to the need for consistency and efficiency across international

Assignment Set – 1

Q.1. Explain the importance of International Business. Explain the challenges faced while doing international business. (5+5 = 10 Marks)

Ans 1.

International business refers to every commercial transaction, including investment, trade, as well as services that span national borders. It is the basis of growth in the economy as well as competitive advantages and nation-building for nations as well as enterprises operating in the world economy of the 21st century.

Importance of International Business

International business helps countries maximize their strengths through specialising in services

MUJ

Its Half solved only

Buy Complete assignment from us

Price – 190/  assignment

MUJ Manipal University Complete SolvedAssignments  JAN- FEB  2026

buy cheap assignment help online from us easily

we are here to help you with the best and cheap help

Contact No – 8791514139 (WhatsApp)

OR

Mail us-  bestassignment247@gmail.com

Our website – https://muj.assignmentsupport.in/

Q.2. Write short notes on: (1) Impact of Demographic Environment on International Business, (2) Culture and its impact on International Business. (5+5 = 10 Marks)

Ans 2.

The cultural and demographic environments are two of the strongest contextual factors that influence international business strategies. Understanding these is vital for businesses designing market approaches to entry, their product offerings and business strategies in different national settings.

Part 1 – Impact of Demographic Environment on International Business

The population environment includes size, ages structure, urbanization levels, education levels,

Q.3. Write notes on: (1) Negative impact of Globalization, (2) International Labour Organization. (5+5 = 10 Marks)

Ans 3.

The rise of globalization and the international organizations that control these institutions have had a transformative effect within the global economy. Even though globalization has produced enormous benefits, its negative impacts are significant and are worthy of being acknowledged. International Labour Organization International Labour Organization plays a crucial role in the development of standard of work that will protect employees in the global interconnected

Assignment Set – 2

Q.4. What is International Financial Management? Explain the types of International Accounting Standards. (5+5 = 10 Marks)

Ans 4.

International Financial Management encompasses the financial planning, decision-making, and control activities of corporations with operations across many countries and currencies. It extends domestic financial management principles to address more complex issues related to foreign exchange risk and political risk, as well as cross-border financial flows and diverse accounting standards and tax laws of various local jurisdictions.

Scope of International Financial Management

International financial management is a term used to describe the management of foreign exchange risks through hedging instruments including forwards, option contracts, futures, as well

Q.5. Explain FDI. Elaborate on the advantages and disadvantages of FDI. (2+8 = 10 Marks)

Ans 5.

Foreign Direct Investment is an the investment of a business or individual in a particular nation into the business of an additional country in the form of starting new business ventures or the acquisition of businesses assets like owning or controlling interest within a foreign-owned company. FDI has a lasting stake as well as a significant amount of control over the direction of

Q.6. Write notes on: (1) Recruitment of Expatriates, (2) Theory of Absolute Advantage. (5+5 = 10 Marks)

Ans 6.

The concept of expatriate management, as well as the theory of absolute advantage are important factors in international business, based on the perspective of human resources and economic theories both. This knowledge will help understand the way multinational companies manage worldwide operations, and the reasons why nations engage in international trade.

Part 1 – Recruitment of Expatriates

The term “expat” refers to employees who are sent by their employer to work in overseas

Assignment Set – 1

Q.1. Define Leadership. Describe the Trait Theory of Leadership with suitable example. (3+7 = 10 Marks)

Ans 1.

The ability of leadership is to influence, motivate, and steer groups of individuals towards achieving a set of goals. It encompasses the capacity to create a clear vision that inspires commitment, establish confidence, take sound decisions even in the face of uncertainty and grow capabilities in team members. Effective leadership transforms organizational potential to sustained performance. It is often regarded as one of the essential elements that contribute to organizational success.

Trait Theory of Leadership

The Trait Theory of Leadership, one of the first systematic approaches to understanding the

MUJ

Its Half solved only

Buy Complete assignment from us

Price – 190/  assignment

MUJ Manipal University Complete SolvedAssignments  JAN- FEB  2026

buy cheap assignment help online from us easily

we are here to help you with the best and cheap help

Contact No – 8791514139 (WhatsApp)

OR

Mail us-  bestassignment247@gmail.com

Our website – https://muj.assignmentsupport.in/

Q.2. What is Contingency Theory? Discuss in detail. (3+7 = 10 Marks)

Ans 2.

Contingency Theory of Leadership is a theory that rejects the notion of one universally efficient leadership method and suggests that leadership effectiveness is dependent on the interplay between leadership characteristics, followers characteristics as well as the context in which they occur. The basic premise is that there’s not a single optimal method to lead, and the efficiency of any leadership approach is contingent upon the context within that it’s used.

Fiedler Contingency Model

Fred Fiedler developed the first formal contingency theory, arguing that leadership effectiveness

Q.3. What do you understand by Group Dynamics? Introduce the concept of 360 Degree Feedback and Ethical Leadership. (4+3+3 = 10 Marks)

Ans 3.

Feedback from 360 degrees, group dynamics and ethics in leadership are three interconnected concepts crucial to modern-day leadership. Understanding group behavior in conjunction with multi-source assessments of performance and moral principles of leadership equips leaders to build high-performing teams and companies based on shared values.

Group Dynamics

The term “group dynamics” refers to the psychosocial and social factors that influence the

Assignment Set – 2

Q.4. Explain the sources of Motivation. Also discuss the Model of Four Competencies of Leadership. (5+5 = 10 Marks)

Ans 4.

Development of leadership competencies and motivation are two fundamental subjects in theories of leadership and behavior in organizations. Understanding the factors that drive human behavior at work and the characteristics that distinguish successful leaders are essential for building high-performing teams and developing the next generation of organization leader.

Sources of Motivation

The motivation that drives intrinsically comes from the individual through inherent satisfaction

Q.5. State the significance of Organisational Culture. Explain the outcome-oriented Culture in an organization. (5+5 = 10 Marks)

Ans 5.

Organizational culture is the pattern of beliefs, values that, beliefs, and standards that define an organization that makes it distinct from other ones. It influences employees’ behavior and decision-making, as well as the customer experience, and ultimately the sustainable competitive performance for the firm over time.

Significance of Organisational Culture

Employee behavior is influenced by organizational culture more powerfully and consistently

bring in talent, investments, and partnerships.

Q.6. Discuss Ethical leadership and its dark sides in detail. (10 Marks)

Ans 6.

Leadership that is ethical is the practice an ethically acceptable behavior through the conduct of individuals and relationships with other people as well as the encouragement ethics to the followers by means of two-way communication, reinforcement, and making decisions. It is now a primary issue in the field of organizational theory and practicum following a string of