DBB1115 ENTREPRENEURSHIP AND INNOVATION MANAGEMENT JULY-AUGUST 2025

Description

SESSION	JULY-AUGUST 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	I
COURSE CODE & NAME	DBB1115 ENTREPRENEURSHIP AND INNOVATION MANAGEMENT

 

 

Assignment Set – 1

 

 

1. Define entrepreneurship. Explain its objectives. 2+8

Ans 1.

Entrepreneurship

Entrepreneurship refers to the process of identifying business opportunities, organizing resources, and taking calculated risks to create, operate, and grow a business enterprise. It is not merely about starting a business—it is about innovation, leadership, and the ability to convert ideas into viable economic ventures. An entrepreneur is an individual who visualizes a need, develops a product or service to satisfy that need, and assumes the risks and rewards associated with it. According to Peter Drucker, “Entrepreneurship is the act of innovation that

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2. Examine the achievements of EDPs and their impact on economic and societal development. 5+5

Ans 2.

Achievements of EDPs

Entrepreneurial Development Programmes (EDPs) are structured initiatives designed to identify, train, and support individuals in developing entrepreneurial skills. Over the years, EDPs in India have achieved remarkable success in fostering entrepreneurship, particularly among youth and marginalized groups.

1. Promotion of Self-Employment: One of the major achievements of EDPs is the

 

 

3. Describe the process of preparing a marketing plan, including its key components and the steps involved in executing it. 10

Ans 3.

A marketing plan is a comprehensive document that outlines an organization’s marketing objectives, strategies, and actions for a defined period. It serves as a roadmap guiding how a business will attract and retain customers, promote its products, and achieve sales targets. A well-prepared marketing plan aligns marketing activities with organizational goals and ensures effective resource utilization.

Key Components of a Marketing Plan

1. Executive Summary: This section provides a concise overview of the entire plan,

 

 

Assignment Set – 2

 

 

4. Explain the role of commercial banks in supporting entrepreneurship. 10

Ans 4.

Commercial banks play a vital role in the economic development of any nation by mobilizing savings and channelizing them into productive investments. For entrepreneurs, especially small and medium enterprises (SMEs), banks act as lifelines by providing necessary financial assistance, advisory support, and business guidance. The success of modern entrepreneurship largely depends on the effective collaboration between entrepreneurs and commercial

 

 

5. Analyse the role of incubators and accelerators in entrepreneurship, including their differences, key features, and examples. 5+5

Ans 5.

Incubators and accelerators have become central components of the modern entrepreneurial ecosystem. They provide structured support to start-ups in their early and growth stages, offering resources, mentorship, and access to funding. Although both aim to foster innovation and business development, they operate differently in terms of duration, objectives, and level of involvement.

Role and Key Features of Incubators

Business incubators are organizations that nurture start-ups during their formative stages by

 

 

6. Write a short note on: Tesla and Uber 5+5

Ans 6.

Tesla: Innovation and Entrepreneurial Vision

Tesla, founded in 2003 by Elon Musk, Martin Eberhard, JB Straubel, and Marc Tarpenning, is one of the most influential companies in modern innovation. It revolutionized the automotive industry by proving that electric vehicles (EVs) could be both high-performance and environmentally sustainable. Tesla’s mission, “to accelerate the world’s transition to sustainable energy,” demonstrates its strong entrepreneurial vision rooted in innovation and