DBB1220 BUSINESS COMMUNICATION JAN FEB 2026

Description

SESSION	JAN – FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	II
COURSE CODE & NAME	DBB1220  BUSINESS COMMUNICATION

 

Assignment Set – 1

 

Q.1. A project manager sends an email to his team explaining new deadlines. However, some employees misunderstand the message and complete the task incorrectly. The manager later realizes that the message was unclear and lacked proper feedback mechanisms.

Question:

Based on the case, explain the concept and process of communication. Discuss the Shannon and Weaver Model of Communication and explain how different types, channels, and levels of communication influence message clarity in organizations.

Ans 1.

The case illustrates how even well-intentioned communication can fail when the process is incomplete, the channel is poorly chosen, or feedback mechanisms are absent. Understanding the communication process and applying established models like Shannon and Weaver helps managers design more effective organizational communication systems that reduce misinterpretation and improve team coordination.

Concept and Process of Communication

Communication is the process of transmitting information, ideas, and meaning between a

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Q.2. A multinational company team includes employees from different countries and genders. During meetings, some employees hesitate to express their opinions due to cultural differences and gender bias. This leads to misunderstandings and reduced team productivity.

Question:

Identify the major barriers to communication present in the case and suggest methods to overcome them. Explain how cross-cultural communication and gender sensitivity influence effective organizational communication

Ans 2.

The case highlights how diverse teams, despite their creative potential, can underperform when cultural and gender barriers are not addressed proactively. Identifying specific communication barriers and implementing structured strategies to overcome them is essential for multinational organizations seeking to leverage the full value of their workforce diversity for organizational performance.

Major Communication Barriers in the Case

Cultural barriers arise when different national backgrounds lead to different communication

 

 

Q.3. During an important meeting, the team leader presents a project proposal using PowerPoint. Some team members interrupt frequently, and others fail to listen carefully, resulting in confusion about responsibilities.

Question:

Analyze the case and explain the importance of listening and speaking skills in workplace communication. Discuss types of listening, public speaking skills, presentation techniques, and effective meeting management.

Ans 3.

The case illustrates how even a well-prepared presentation can fail when listening norms and meeting management practices are inadequate. Listening and speaking are two inseparable dimensions of effective workplace communication. Organizations that invest in developing both skills, alongside structured meeting management practices, produce more productive, aligned, and professionally collaborative teams.

Importance of Listening Skills in Workplace Communication

 

 

Assignment Set – 2

 

Q.4. A junior employee prepares a business report but copies information directly from sources without summarizing or paraphrasing. The report also contains grammatical errors and poorly structured sentences.

Question:

Using the case, explain the importance of reading and writing skills in professional communication. Discuss techniques such as skimming, scanning, précis writing, summarizing, paraphrasing, and subject–verb agreement.

Ans 4.

The case reveals fundamental gaps in reading comprehension, original writing ability, and grammatical accuracy that undermine professional credibility. Reading and writing are inseparable competencies in professional communication. Strong reading skills enable efficient information extraction and comprehension, while strong writing skills enable accurate, original, and grammatically correct communication of those insights to professional

 

Q.5. A graduate applies for a job but sends a poorly structured resume and generic cover letter. During the interview and group discussion, the candidate struggles to present ideas clearly and fails to engage effectively with other participants.

Question:

Evaluate the situation and discuss the role of resumes, cover letters, job interviews, and group discussions in employment communication. Explain the skills required to perform successfully in these processes.

Ans 5.

Employment communication encompasses all the written and oral channels through which candidates present themselves to prospective employers. The case illustrates how weak performance across multiple employment communication channels, from resume to group discussion, creates a compounded disadvantage that prevents qualified candidates from securing suitable positions despite possessing the underlying skills and knowledge employers seek.

Role and Quality of Resume and Cover Letter

A resume is the primary marketing document that communicates a candidate’s qualifications,

 

Q.6. A company faces negative publicity on social media after a customer complaint goes viral. The management must respond quickly through official statements and online communication while ensuring ethical digital behavior.

Question:

Analyze the case and explain the importance of crisis communication and negotiation in organizations. Discuss the role of digital communication, netiquette, and cyber ethics in managing such situations effectively

Ans 6.

The viral social media complaint represents a modern organizational crisis that requires both immediate response and long-term reputational management. Effective crisis communication, combined with ethical digital behaviour and professional netiquette, can transform a damaging public situation into an opportunity to demonstrate organizational values, accountability, and genuine commitment to customer satisfaction.

Crisis Communication in Organizations

Crisis communication is the set of organizational processes and messages designed to protect