DBB3122 LOGISTICS MANAGEMENT JULY- AUGUST 2025

Description

SESSION	JULY-AUG 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	V
COURSE CODE & NAME	DBB3122 LOGISTICS MANAGEMENT

 

 

Assignment Set – 1

 

 

Q1. Describe the Logistics mix in detail. 10

Ans 1.

Logistics Mix

The logistics mix refers to the coordinated combination of activities involved in the efficient movement, storage, and handling of goods from the point of origin to the final customer. It integrates key logistics elements to achieve cost efficiency, maintain service quality, and ensure the availability of products where and when required. A strong logistics mix reduces operational delays, enhances customer satisfaction, and improves the overall competitiveness of the business.

Transportation

Transportation is a crucial component of the logistics mix as it determines how goods are

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Q2. Explain Porter’s value chain model. 10           

Ans 2.

Porter’s Value Chain Model

Porter’s Value Chain Model, proposed by Michael Porter in 1985, is a strategic framework that explains how organisations create value through a series of interconnected activities. It divides business operations into primary activities that directly generate value and support activities that assist primary functions. The ultimate purpose of the model is to help businesses identify areas where they can reduce costs, improve efficiency, or differentiate

 

Q3. Explain the principles of material handling. 10          

Ans 3.

Principles of Material Handling

Material handling refers to the movement, storage, control, and protection of materials throughout manufacturing, warehousing, and distribution processes. The principles of material handling provide guidelines to design efficient systems that reduce costs, improve safety, and enhance productivity. Proper handling minimises damage, reduces labour effort, and ensures smooth workflow.

Planning Principle

Material handling should be planned as a system covering all movement and storage

 

 

Assignment Set – 2

 

 

Q4. What is a storehouse? Explain the daily activities of the storehouse. 2+8    

Ans 4.

Storehouse

A storehouse is a specialised facility used for receiving, storing, safeguarding, and issuing materials required for the smooth functioning of an organisation. It acts as the central hub where raw materials, components, consumables, tools, and finished goods are systematically kept under controlled conditions. The storehouse ensures uninterrupted operations by maintaining accurate stock levels, preventing wastage, and preserving the quality of goods. It supports timely production, smooth supply chain flow, and cost-efficient material

 

 

Q5. Describe the different phases of customer service in detail.  10        

Ans 5.

Different Phases of Customer Service in Detail

Customer service refers to all activities undertaken by a business to meet customer expectations before, during, and after a purchase. Effective customer service enhances satisfaction, builds trust, and encourages long-term loyalty. The customer service process can be divided into three major phases: pre-purchase, purchase, and post-purchase. Each phase plays a crucial role in shaping the customer’s overall experience.

1. Pre-Purchase Phase

The pre-purchase phase includes all interactions that take place before the customer decides

 

 

Q6. Bring out the benefits and challenges of the logistics information system. 5+5       

Ans 6.

Benefits and Challenges of Logistics Information System

A Logistics Information System (LIS) is a computer-based system that collects, processes, stores, and distributes information required for managing logistics activities such as transportation, warehousing, inventory control, and customer service. It enables organisations to coordinate operations efficiently and make informed decisions. An LIS offers several benefits but also presents certain challenges.

1. Benefits of Logistics Information System
2. Enhanced Decision-Making

LIS provides real-time and accurate data that help managers plan routing, scheduling,