DBB3122 LOGISTICS MANAGEMENT JAN FEB 2026

Description

SESSION	JAN – FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	V
COURSE CODE & NAME	DBB3122 LOGISTICS MANAGEMENT

 

Assignment Set – 1

 

Q.1. Describe the Logistics mix in detail. (10 Marks)

Ans 1.

The logistics mix refers to the combination of key components that an organization integrates to design and execute an efficient logistics system. Just as the marketing mix blends product, price, place, and promotion decisions, the logistics mix combines several operational elements to achieve cost-effective and reliable movement and storage of goods from source to final consumer.

Transportation

Transportation is the largest cost component in most logistics systems and involves the physical movement of goods between locations. Organizations choose from road, rail, air,

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Q.2. Explain Porter’s value chain model. (10 Marks)

Ans 2.

Porter’s value chain model, developed by Michael Porter in his 1985 book Competitive Advantage, provides a systematic framework for analyzing the specific activities through which a firm creates value for its customers and generates competitive advantage. It disaggregates a firm into strategically relevant activities to understand their contribution to

 

Q.3. Explain the principles of material handling. (10 Marks)

Ans 3.

Material handling refers to the movement, protection, storage, and control of materials and products throughout manufacturing, warehousing, distribution, and delivery processes. Applying sound material handling principles reduces operational costs, improves safety, increases throughput efficiency, and minimizes product damage across the entire supply chain from receipt to final delivery.

Principle of Planning

All material handling activities should be planned in advance to integrate movement

 

Assignment Set – 2

 

Q.4. What is a storehouse? Explain the daily activities of the storehouse. (2+8 = 10 Marks)

Ans 4.

A storehouse, also known as a stores or storeroom, is a designated facility within an organization where materials, components, spare parts, finished goods, and supplies are received, stored, and issued in a controlled and systematic manner. It serves as the critical interface between procurement and production or distribution, ensuring that materials are available when needed while controlling inventory investment and preventing losses.

Definition and Purpose of a Storehouse

The storehouse functions as a buffer between the irregular pattern of incoming supplies from

 

 

Q.5. Describe the different phases of customer service in detail. (10 Marks)

Ans 5.

Customer service in logistics refers to all the activities performed by a company to ensure that customers receive their orders accurately, completely, and on time, and that any service failures are resolved promptly and satisfactorily. It is a critical competitive differentiator in logistics and supply chain management, directly influencing customer retention, brand reputation, and the total profitability of customer relationships.

Pre-Transaction Phase

The pre-transaction phase encompasses all customer service activities that occur before an order is placed. It includes setting and communicating clear service level commitments

 

Q.6. Bring out the benefits and challenges of the logistics information system. (5+5 = 10 Marks)

Ans 6.

A logistics information system is an integrated framework of hardware, software, data, people, and procedures that collects, processes, stores, and communicates logistics-relevant information to support planning, execution, and control of supply chain activities. It is the technological foundation that enables modern logistics operations to achieve the speed, accuracy, and visibility that customers and competitive markets require.

Benefits of the Logistics Information System

Real-time visibility is the most transformative benefit, enabling managers to monitor the