DBB3123 BUYING JAN FEB 2026

Description

SESSION	JAN – FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	V
COURSE CODE & NAME	DBB3123 BUYING

 

Assignment Set – 1

 

Q.1. What are the key factors that make planned buying essential in retail? (10 Marks)

Ans 1.

Planned buying is the systematic and data-driven approach to purchasing merchandise in advance based on anticipated customer demand, sales projections, and inventory requirements. It is a fundamental discipline in retail management that ensures the right products are available in the right quantities at the right time, balancing the dual risks of stockouts and excess inventory.

Demand Forecasting and Sales Planning

Planned buying enables retailers to align purchasing decisions with accurate demand

 

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Q.2. Analyse the significance of social media monitoring in gathering primary data. (10 Marks)

Ans 2.

Social media monitoring refers to the systematic tracking, analysis, and interpretation of conversations, mentions, sentiments, and trends across social media platforms to gather actionable market intelligence. For retail buying teams, it represents a powerful source of primary data that captures genuine, unsolicited consumer opinions at a scale and speed that traditional research methods cannot match.

Real-Time Consumer Sentiment Analysis

Social media monitoring provides buying teams with real-time access to authentic consumer

 

 

Q.3. Explain the stages of the buying decision making process. (10 Marks)

Ans 3.

The buying decision making process in retail refers to the structured sequence of activities through which a retail buyer evaluates merchandise options, selects suppliers, negotiates terms, and commits purchasing budgets. Understanding this process ensures that buying decisions are systematic, commercially sound, and aligned with organizational merchandise strategies.

Stage One – Need Recognition and Range Planning

The process begins with identifying merchandise needs for the upcoming season or period

 

Assignment Set – 2

 

Q.4. Describe the steps for analysing a foreign market and their importance in the buying process. (5+5 = 10 Marks)

Ans 4.

Foreign market analysis is the systematic evaluation of international markets as potential sources of merchandise or as target markets for retail expansion. For retail buyers, it provides the market intelligence needed to make informed international sourcing decisions that balance quality, cost, reliability, and supply chain risk across diverse geographic sourcing options.

Step One – Economic and Trade Environment Analysis

The first step examines the target country’s economic stability, currency exchange rates,

 

Q.5. Evaluate the significance of vendors in the retail supply chain and highlight the key characteristics that set them apart from other types of suppliers. (3+4+3 = 10 Marks)

Ans 5.

Vendors are the suppliers and manufacturers who provide merchandise to retail organizations for resale to end consumers. They are fundamental participants in the retail supply chain, creating the product flow that enables retailers to serve customer demand. Understanding their significance and distinctive characteristics helps retail buying teams build supply partnerships that create sustainable competitive advantage.

Significance of Vendors in the Retail Supply Chain

Vendors directly determine the quality, availability, and cost of the products retailers offer

 

Q.6. Explore the significance of negotiation in the retail sector. (10 Marks)

Ans 6.

Negotiation in retail is the structured process through which buyers and sellers establish mutually acceptable terms for the supply of merchandise, covering price, quality, delivery, payment, exclusivity, and commercial support. It is one of the most commercially impactful skills in retail buying, directly determining the gross margin performance, supply reliability,