DBB3202 DIGITAL MARKETING JAN FEB 2026

Description

SESSION	JAN – FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	VI
COURSE CODE & NAME	DBB3202 DIGITAL MARKETING

 

Assignment Set – 1

 

Q.1. Explain in detail various communication modes in E-Marketing. (10 Marks)

Ans 1.

E-marketing communication encompasses all the digital channels and methods through which organizations interact with customers, prospects, and stakeholders online. Effective e-marketing requires selecting and integrating multiple communication modes that collectively reach target audiences across their preferred digital touchpoints with consistent and compelling messaging.

Email Marketing

Email marketing delivers personalized messages directly to recipients in their inbox, making

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Q.2. Describe different types of Digital Ecosystem. (10 Marks)

Ans 2.

A digital ecosystem is a network of interconnected digital entities including organizations, platforms, users, and technologies that interact and exchange value in a digital environment. Understanding digital ecosystems helps businesses identify where they participate, how they create value, and how digital forces shape competitive dynamics in their markets.

Platform Ecosystems

Platform ecosystems create value by facilitating interactions between two or more distinct

 

Q.3. Discuss the concept of social media tools with example. (10 Marks)

Ans 3.

Social media tools are the digital platforms, applications, and software that enable users to create, share, and engage with content in online social networks. For marketers, social media tools provide unprecedented access to target audiences, two-way communication capabilities, and measurable engagement data that traditional media channels cannot offer.

Content Creation and Publishing Tools

Canva is a widely used graphic design tool that enables marketers to create visually

 

Assignment Set – 2

 

Q.4. “Brands and emotions have a powerful relationship in the world of marketing”. Explain the given statement. (10 Marks)

Ans 4.

The relationship between brands and emotions is one of the most extensively researched and practically important phenomena in marketing. Emotions influence every stage of the consumer decision-making process, from initial attention and brand recall through purchase decisions, product usage experiences, and post-purchase loyalty. Brands that successfully establish positive emotional associations create powerful competitive advantages that logical

 

Q.5. Write your understanding about E Commerce application. (10 Marks)

Ans 5.

E-commerce applications are software platforms and digital systems that enable commercial transactions between buyers and sellers over the internet. They encompass the technology infrastructure, user interfaces, payment processing, inventory management, and logistics coordination that together create the digital commerce experiences used by billions of consumers and businesses globally.

Business-to-Consumer E-Commerce Applications

B2C e-commerce applications connect businesses directly to individual consumers. Amazon,

growing digital commerce marketplace.

 

Q.6. Explain campaign management using Facebook. (10 Marks)

Ans 6.

Facebook campaign management involves the strategic planning, execution, optimization, and measurement of paid advertising campaigns through Meta’s advertising platform. With over 330 million users in India, Facebook provides unparalleled audience reach combined with sophisticated targeting capabilities that enable marketers to reach precisely defined customer segments with personalized messages.

Campaign Structure and Objective Setting

Facebook campaigns are organized into three hierarchical levels: campaign, ad set, and