DBB3323 MERCHANDISING AND SUPPLY CHAIN MANAGEMENT JULY-AUG 2025

Description

SESSION	JULY-AUG 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	VI
COURSE CODE & NAME	DBB3323 MERCHANDISING AND SUPPLY CHAIN MANAGEMENT

 

           

 

Assignment Set – 1

 

 

Q1. Explain the role of retail product management in maximizing profitability across the product lifecycle. Support your answer with examples. 10    

Ans 1.

Role of Retail Product Management in Maximizing Profitability Across the Product Lifecycle

Retail product management plays a central role in determining how products are planned, procured, priced, marketed, and phased out across their lifecycle. A well-designed product management strategy ensures that retailers offer the right products at the right time, in the right quantity, and at profitable margins. Since the retail industry operates under intense competition, product managers must continuously monitor consumer preferences, evaluate market trends, and optimize decisions that influence profitability during each phase of the

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Q2. Critically analyse the role of technology in enhancing retailer–supplier collaboration. Use real-world examples. 10  

Ans 2.

Role of Technology in Enhancing Retailer–Supplier Collaboration

Technology has fundamentally transformed how retailers and suppliers communicate, coordinate, and manage supply chain activities. Modern retail environments demand quick responses, accurate data, and seamless information sharing. Technology enhances transparency, improves forecasting accuracy, reduces lead times, and builds stronger strategic partnerships between retailers and suppliers. By integrating digital tools into supply chain processes, retailers achieve superior efficiency, while suppliers gain better visibility and

 

Q3. Critically analyse how e-commerce has transformed category-specific supply chain management. 10    

Ans 3.

How E-commerce Has Transformed Category-Specific Supply Chain Management

E-commerce has radically reshaped the landscape of supply chain management, particularly in category-specific operations. Unlike traditional retail, e-commerce demands faster deliveries, wider assortments, real-time visibility, and personalized service. This has compelled supply chains across categories—such as fashion, electronics, groceries, and beauty products—to adopt new technologies, new distribution models, and new fulfillment

 

 

Assignment Set – 2

 

Q4. Explain the importance of merchandising in retail with reference to customer attraction, sales, and brand image. Provide examples. 10           

Ans 4.

Importance of Merchandising in Retail: Customer Attraction, Sales, and Brand Image

Merchandising is one of the most essential components of retail because it directly influences how customers perceive the store, what they purchase, and how frequently they return. Effective merchandising involves selecting the right product assortment, presenting products attractively, maintaining stock availability, and creating an environment that encourages purchase decisions. Retailers use merchandising not merely to display goods but to communicate value, reinforce brand identity, and create memorable shopping experiences.

 

 

Q5. Discuss the types of merchandise displays used in retail and their role in attracting customers. 10          

Ans 5.

Types of Merchandise Displays and Their Role in Attracting Customers

Merchandise displays are powerful visual tools that help retailers present products in a structured, appealing, and persuasive manner. The type of display used influences customer engagement, browsing behavior, and willingness to purchase. Retailers carefully design displays to highlight new, seasonal, promotional, or high-margin items. The effectiveness of merchandise displays depends on how well they communicate product value and enhance the

 

 

Q6. Discuss the different methods of merchandise replenishment in retail. Which method suits grocery retailing best, and why?        10

Ans 6.

Methods of Merchandise Replenishment and Best Method for Grocery Retailing

Merchandise replenishment is the process of ensuring that products are available on shelves at the right time, in the right quantity, and in the right assortment. Effective replenishment prevents stockouts, reduces excess inventory, and improves customer satisfaction. Different replenishment methods are used depending on product type, sales velocity, and retail format. Grocery retailing, which deals with perishable and fast-moving products, requires a