DITF401 E-COMMERCE JULY-AUGUST 2025

Description

SESSION	JUL-AUG 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (IT AND FINTECH)
SEMESTER	4
COURSE CODE & NAME	DITF401 E-COMMERCE

 

 

Assignment Set – 1

 

 

Q1. Trace the evolution of e-Commerce from its inception to the present. 10    

Ans 1.

E-commerce refers to buying, selling, and supporting business transactions through electronic networks. Its evolution is not a single invention; it is a chain of improvements in

 

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Q2. Explain in details the seven layers of OSI Model 10  

Ans 2.

Seven Layers of the OSI Model

The OSI (Open Systems Interconnection) model is a seven-layer reference framework that explains how data moves from one device to another over a network. Each layer performs a specific function and provides services to the layer above it, enabling interoperability among different hardware and software vendors.

Layer 1: Physical

The Physical layer deals with the actual transmission of bits. It defines electrical or optical

 

 

Q3. What do you mean by key concepts of an e-business enterprise. 10

Key Concepts of an E-Business Enterprise

An e-business enterprise uses digital networks to run not only online sales, but also internal and inter-organizational processes such as procurement, customer support, finance, and collaboration. The key concepts describe how technology, processes, and strategy combine to deliver value efficiently in a connected marketplace.

Digital infrastructure and integration

A strong infrastructure is the base: websites or apps, databases, cloud services, and secure

 

 

 

Assignment Set – 2

 

 

Q4. Explain website development strategy (in house/outsourced/partial) for a mid-sized retailer. 10 

Ans 4.

For a mid-sized retailer, a website is not merely an online catalog but a core business platform supporting sales, branding, customer engagement, and operations. Choosing the right website development strategy—whether in-house, outsourced, or partial—is a strategic decision that affects cost, control, scalability, and long-term competitiveness. The choice depends on internal capabilities, budget constraints, and business objectives.

In-House Website Development Strategy

In an in-house approach, the retailer builds and maintains the website using its own IT team.

 

 

Q5. Analyze the effectiveness of social media marketing for online businesses. 10        

Effectiveness of Social Media Marketing for Online Businesses

Social media marketing has become a powerful tool for online businesses to reach, engage, and convert customers. Platforms such as social networks, video-sharing apps, and microblogging services allow businesses to communicate directly with users, making marketing more interactive and data-driven. Its effectiveness lies in reach, engagement, cost efficiency, and measurability.

Customer Reach and Brand Visibility

Social media platforms offer access to a massive and diverse audience. Online businesses can

 

 

 

Q6. Explain different types of electronic payment systems used in e-commerce.            10

Types of electronic payment systems used in e-commerce

Electronic payment systems are the backbone of e-commerce, enabling secure and fast financial transactions between buyers and sellers. These systems replace traditional cash-based methods and support convenience, transparency, and global trade. Different payment systems cater to varying customer preferences, transaction sizes, and security needs.

Credit and Debit Card Payments

Card-based payments are among the most widely used electronic payment methods.