DMKT404 INTERNATIONAL MARKETING JULY-AUGUST 2025

Description

SESSION	JULY-AUGUST 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	4
COURSE CODE & NAME	DMKT404 INTERNATIONAL MARKETING

 

 

 

Assignment Set – 1

 

 

Q1. Explain the significance of political and economic environment in international marketing. 5+5 

Ans 1.

Understanding the political and economic environment is crucial in international marketing because firms operate across borders where rules, risks, and market structures differ significantly. These external factors directly influence entry decisions, operational strategies, risk exposure, and long-term competitiveness.

Significance of the Political Environment

1. Government Policies and Regulations

The political environment determines the regulatory framework within which a company

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Q2. Mention the steps of screening potential international markets. 10  

Ans 2.

Steps of Screening Potential International Markets

Screening potential international markets is essential for selecting the most suitable countries for expansion. A systematic screening process minimizes risks, ensures alignment with organizational capabilities, and supports long-term global competitiveness.

Step 1: Preliminary Screening

The process starts by eliminating countries with basic incompatibilities. Factors such as

 

 

Q3. Explain the various international pricing strategies in detail. 10      

Ans 3.

International Pricing Strategies

Pricing in international markets is complex because firms must consider varying economic conditions, consumer preferences, competitive intensity, and government regulations across countries. Effective international pricing strategies help companies remain competitive while ensuring profitability.

1. Market-Based Pricing

Market-based pricing is determined by evaluating local demand, competitor prices, and

 

 

Assignment Set – 2

 

Q4. What is a direct channel and who are importers’ buying agents?     5+5     

Ans 4.

Direct Channel and Who Are Importers’ Buying Agents

In international marketing, choosing the right distribution channel is crucial because it determines how efficiently goods move from producers to foreign consumers. Two important concepts in this context are direct channels and importers’ buying agents. Both influence transaction costs, market control, and the overall export strategy of a firm.

Meaning and Significance of a Direct Channel

1. Concept and Definition

A direct channel refers to a distribution pathway in which the manufacturer or exporter sells

 

 

Q5. Explain the steps involved in processing an export order.     10       

Ans 5.

Steps Involved in Processing an Export Order

Processing an export order involves a sequence of structured activities to ensure that goods are shipped in compliance with legal, financial, and logistical requirements. Each step must be followed carefully to avoid delays, penalties, or disputes in international trade.

Step 1: Receipt and Confirmation of Export Order

The process begins when the exporter receives an inquiry or purchase order from a foreign

 

 

Q6. State the purpose of the formation of OECD and state its objectives.   10  

Ans 6.

Purpose of Formation of OECD

1. Post-War Economic Reconstruction

OECD was created in 1961, evolving from the earlier Organisation for European Economic Cooperation (OEEC). Its primary purpose was to assist Europe in rebuilding after World War II, ensuring coordinated efforts toward economic recovery and stability. The transformation into OECD broadened its scope to global economic development.

2. Promoting International Economic Cooperation

A key purpose was to provide a platform where governments could discuss economic