DRMM401 INTERNATIONAL RETAILING FEB-MARCH 2025

Description

SESSION	FEB-MARCH 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	4
COURSE CODE & NAME	DRMM401 INTERNATIONAL RETAILING

 

 

Assignment Set – 1

 

 

Q1. What is multi-channel retailing? Discuss its advantages with examples. 10 

Ans 1.

Multi-Channel Retailing and Its Advantages

Definition of Multi-Channel Retailing

Multi-channel retailing refers to the practice where a retailer uses multiple platforms or channels to sell products and interact with customers. These channels can include brick-and-mortar stores, e-commerce websites, mobile apps, social media platforms, catalogues, call centres, and third-party marketplaces like Amazon or Flipkart. Unlike single-channel retailing, which focuses only on one sales platform, multi-channel retailing offers customers flexibility and choice in how they shop.

Enhancing Customer Convenience

One of the primary advantages of multi-channel retailing is enhanced customer convenience.

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Q2. What is international marketing? Describe the various trade barriers in international trade.       2+8     

Ans 2.

International Marketing and Trade Barriers

International Marketing

International marketing involves planning and executing marketing strategies to sell products or services in multiple countries across international borders. It includes market research, product customization, pricing strategies, promotional campaigns, and distribution methods tailored to specific foreign markets. The goal is to satisfy customer needs in different countries while achieving the organization’s international business objectives.

Types of Trade Barriers in International Trade

Tariff Barriers

Tariffs are taxes imposed on imported goods and services. These increase the cost of foreign

 

 

 

Q3. Elaborate on the reasons why retailers expand internationally. 10

Ans 3.

Reasons Why Retailers Expand Internationally

International Retail Expansion

Retailers often pursue international expansion to grow their customer base, increase profitability, and gain a competitive advantage. With globalization, the boundaries of trade have blurred, allowing retailers to enter foreign markets and tap into new consumer segments. Expansion beyond domestic markets is both a growth strategy and a response to global market opportunities.

Market Saturation and Growth Opportunities

 

Assignment Set – 2

 

 

Q4. What is the value proposition, and how do we design value delivery systems in international retailing? 2+8           

Ans 4.

Value Proposition and Designing Value Delivery Systems in International Retailing

Value Proposition

A value proposition refers to the promise a brand makes to its customers about the value they will receive from purchasing its products or services. It highlights the unique benefits, solutions, or experiences a brand offers compared to competitors. In international retailing, the value proposition must resonate with diverse customer segments across cultural,

 

Q5. What are the advantages and disadvantages of allowing FDI in single-brand and multi-brand retail in India? 5+5

Ans 5.

Advantages and Disadvantages of Allowing FDI in Single-Brand and Multi-Brand Retail in India

FDI in Retail

Foreign Direct Investment (FDI) in retail allows global brands to invest in India’s retail market. FDI in single-brand retail refers to foreign investment in businesses selling goods under a single brand name (e.g., IKEA), while multi-brand retail involves businesses offering products from multiple brands (e.g., Walmart). The Indian government permits 100% FDI in single-brand retail (with conditions) and up to 51% in multi-brand retail with state-level

 

 

Q6. What are the factors that can influence the store’s image?    10

Factors Influencing a Store’s Image

Store Image

A store’s image is the perception held by customers about a retail outlet. It is shaped by various tangible and intangible factors such as the store’s layout, product offerings, service quality, pricing, ambiance, and brand reputation. A positive store image enhances footfall, builds loyalty, and creates a competitive edge in the market.

Store Layout and Design

The physical layout and store design greatly influence customer experience. A well-organized