DMBA220 BUSINESS COMMUNICATION (VAC) JAN FEB 2026

Description

SESSION	JAN-FEB 2026
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	II
COURSE CODE & NAME	DMBA220 BUSINESS COMMUNICATION (VAC)

 

 

Assignment Set – 1

 

Q.1. Discuss the process of planning and structuring an effective presentation. Explain how audience analysis and visual aids contribute to successful delivery. (10 Marks)

Ans 1.

Planning and Structuring an Effective Presentation

Effective presentation is made up of thoughtful plan, clearly defined structure as well as a purposeful presentation that converts complicated information into meaningful and actionable information for the target audience. Planning begins by clear definition of the presentation’s objective whether it is to educate, persuade the audience, motivate, or display because the reason for the presentation determines what content is selected or tone as well as structure. The planning

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JAN-FEB 2026

 

 

Q.2. Define Listening. Explain the different types of Listening. (10 Marks)

Ans 2.

Definition of Listening

Listening is an active, deliberately-planned cognitive process in which one listens to, analyzes, and comprehends, and responds to audio messages. It’s fundamentally different from listening, which is a passive physiological process of sound wave reception in that listening requires a conscious ability to analyze significance, evaluate context and come up with appropriate responses. The act of listening is perhaps the most frequently performed communication activity

 

Q.3. Highlight the importance of audience analysis in public speaking. Compare how audience engagement strategies differ between an in-person seminar and a virtual webinar. (10 Marks)

Ans 3.

Importance of Audience Analysis in Public Speaking

The process of analyzing the audience is the thorough analysis of the character, knowledge, attitudes as well as the needs and expectations of an audience prior to preparing or delivering a public speech or presentation. It is arguably the most critical preparatory activity to be successful in public speaking because the purpose of any communications is to bring about a particular knowledge or understanding in an audience. To achieve this desired result requires the precise

 

Assignment Set – 2

 

Q.4. Explain Hofstede’s Cultural Dimensions and analyse how they shape communication, leadership and negotiation in international business. (10 Marks)

Ans 4.

Hofstede’s Cultural Dimensions Framework

Geert Hofstede’s Cultural Dimensions Theory, developed in his landmark study of IBM employees in 72 countries in the 1970s. It was later expanded, offers a comprehensive method for analyzing the deeply beliefs that guide the way we behave across different contexts. The theory identifies six areas in which the national culture differs substantially, making it possible to predict how people from different cultures can communicate, take decisions to exercise

 

 

Q.5. Discuss the combined effect of kinesics, haptics and paralanguage in workplace communication. (10 Marks)

Ans 5.

Non-Verbal Communication in the Workplace

Non-verbal communication encompasses all the conscious and non-conscious signals transmitted through bodily behavior, voice aspects, and gestures rather than through the explicit content that is spoken. Research by Albert Mehrabian and others suggests that in emotionally significant face-to-face interactions, the bulk of communication between people is done non-verbally instead of through spoken words. When it comes to work the combination of kinesics in

 

 

Q.6. Evaluate the essential digital skills required for modern business communication and discuss the importance of cybersecurity awareness and data protection. (10 Marks)

Ans 6.

Essential Digital Skills for Modern Business Communication

The shift to business through digital technology has transformed the competencies professionals need to possess in order to communicate effectively in modern businesses. Digital communication abilities aren’t longer specialized technical capabilities confined to IT experts. They’re essential knowledge requirements for each employee in every function. Employers who lack these competencies face disadvantages regarding collaboration effectiveness, decision-