DMBA114 BUSINESS COMMUNICATION (WAC) JULY AUG 2025

Description

SESSION	JULY-AUG 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	I
COURSE CODE & NAME	DMBA114 BUSINESS COMMUNICATION(WAC)

 

Set – 1

 

 

Q1. Elucidate the ways in which we can overcome the barriers to communication. 10

Ans 1.

Communication is the lifeline of every organization and a vital managerial skill. However, several barriers—such as language differences, misinterpretation, emotional bias, and noise—often distort messages, leading to confusion or conflict. Overcoming these barriers requires both structural strategies and interpersonal efforts to ensure the intended message is received and understood accurately.

Communication Barriers

Barriers to communication can be physical, psychological, semantic, or organizational.

 

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Q2. Enlist the characteristics of Non-Verbal Communication. Explain with examples. 10

Ans 2.

Non-verbal communication is the silent language of expression conveyed through gestures, facial expressions, tone, posture, and appearance. It complements, reinforces, or sometimes replaces verbal communication. Since more than half of human communication is non-verbal, understanding its characteristics is crucial for interpersonal effectiveness and leadership communication.

Characteristics of Non-Verbal Communication

1. Continuous and Natural

Non-verbal communication occurs continuously, even when words are absent. For instance, a

 

 

Q3. Suppose you have to write a sales pitch to present in front of the Board of Directors. Describe the steps you will follow in your writing methodology. 10   

Ans 3.

A sales pitch is a persuasive presentation aimed at convincing stakeholders—especially a Board of Directors—about a product, service, or proposal. Writing an effective sales pitch involves strategic planning, structured communication, and persuasive language. The goal is to appeal to logic, emotion, and credibility while maintaining professionalism and clarity.

1. Understanding the Audience

The first step is to analyze the Board members’ expectations, preferences, and decision-

 

 

 

Set – 2

 

4. If you must give an oral presentation in front of your team, write down and explain the steps you would follow. 10

Ans 4.

Oral presentations are a crucial aspect of professional communication, allowing individuals to share information, ideas, or proposals effectively with a team. A well-prepared presentation not only conveys content clearly but also builds credibility and engagement. To ensure success, one must follow a structured methodology that combines preparation, practice, and delivery.

1. Understanding the Purpose and Audience

The first step is to define the purpose of the presentation—whether it aims to inform,

 

 

 

5. Emails are an important medium of communication in a work environment. Elucidate upon the principles of email communication you should follow while framing emails. 10

Ans 5.

Emails are among the most widely used tools in business communication, enabling quick, formal, and traceable exchange of information. However, poorly written emails can lead to confusion, misinterpretation, or even damaged relationships. Hence, understanding and applying the fundamental principles of email communication is essential for maintaining

 

 

Q6. Enlist the key elements of a successful Blog Post. Also state some Blog writing strategies.

Ans 6.

In the digital era, blogs have emerged as a powerful platform for communication, branding, and engagement. A successful blog post combines informative content, creativity, and a strategic approach to attract and retain readers. To write an impactful blog, one must understand its key elements and adopt effective writing strategies that ensure relevance,