DBB2201 BUSINESS STRATEGY JULY – AUGUST 2025

Description

SESSION	JULY – AUGUST 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	IV
COURSE CODE & NAME	DBB2201 BUSINESS STRATEGY

 

 

Assignment Set – 1

 

Q1. Discuss the various categories of business policies and clarify how they differ from business strategies. 4+6           

Ans 1.

Business policies and strategies form the backbone of organizational decision-making and direction. While both are interrelated, they serve different roles. Business policies act as guiding principles for managerial decisions, ensuring uniformity and consistency, whereas business strategies define the path to achieve long-term objectives.

Categories of Business Policies

Business policies can be broadly categorized into several types based on their scope, function, and formulation:

1. Basic or General Policies: These policies are formulated by top management and serve as

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Q2. In what ways can tools and methodologies be applied to support and streamline the strategic choice process? 10    

Ans 2.

The strategic choice process involves selecting the most suitable course of action from multiple alternatives to achieve organizational goals. Effective use of analytical tools and methodologies ensures rational, evidence-based decisions that align with both internal strengths and external opportunities.

Analytical Tools for Strategic Choice

SWOT Analysis

One of the most common tools is SWOT Analysis, which examines internal strengths and

 

 

Q3. Write a brief overview on:

1. Stability Strategy
2. Retrenchment Strategy 5+5

Ans 3.

(i) Stability Strategy

A stability strategy is adopted by organizations that prefer to maintain their existing market position rather than pursue aggressive growth or diversification. It is a conservative approach used when a company’s current operations are performing satisfactorily, and the external environment is stable. This strategy aims to sustain profitability, improve internal efficiency, and strengthen customer relationships without venturing into new risks or markets.

The main forms of a stability strategy include the no-change strategy, profit strategy, and pause or caution strategy. Under the no-change strategy, the firm continues its existing

 

 

Assignment Set – 2

 

Q4. Strategic management employs various techniques for evaluation and control. Elaborate on this statement by providing a detailed explanation of these techniques. 10

Ans 4.

Strategic management is not complete without evaluation and control. These processes ensure that strategies formulated and implemented are effectively achieving organizational objectives. Evaluation involves measuring performance and comparing it with set standards, while control ensures corrective actions are taken if deviations occur. Effective evaluation techniques help organizations identify weaknesses, improve performance, and maintain alignment between strategy and results. Strategic control also promotes accountability and

 

 

Q5. Explain the concept of business process automation and highlight the essential factors to consider when choosing appropriate automation software. 2+8   

Ans 5.

Concept of Business Process Automation

Business Process Automation (BPA) refers to the use of technology to perform recurring business tasks or processes where manual effort can be replaced by digital systems. The goal is to improve efficiency, reduce human error, and enhance productivity. Automation involves integrating software, applications, and artificial intelligence to manage workflows such as data entry, payroll, marketing campaigns, and customer support. By automating routine activities, businesses can focus on strategic decision-making and innovation. BPA thus plays

 

 

Q6. Explain the characteristics of transactional and transformational leadership styles, including relevant examples to illustrate each approach. 5+5

Ans 6.

Transactional and Transformational Leadership Styles

Leadership style significantly influences organizational performance, employee motivation, and workplace culture. Two major leadership approaches—transactional and transformational—offer contrasting methods of guiding employees. Transactional leadership focuses on supervision, discipline, and reward-based performance, while transformational leadership inspires and motivates employees toward innovation and shared vision. Both play essential roles depending on organizational context, structure, and goals. Understanding their