DBB3323 MERCHANDISING AND SUPPLY CHAIN MANAGEMENT JAN FEB 2026

Description

SESSION	JAN – FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	VI
COURSE CODE & NAME	DBB3323 MERCHANDISING AND SUPPLY CHAIN

 

Assignment Set – 1

 

Q.1. What do you understand by the term ‘Retailing’? Explain different types of retailing. (2+8 = 10 Marks)

Ans 1.

Retailing is the process of selling goods and services directly to the final consumer for personal, non-commercial use. It represents the last link in the distribution chain connecting manufacturers and wholesalers to end consumers. Retailing encompasses all activities involved in selling products or services in small quantities to individuals for personal consumption rather than for resale or business use.

Store-Based Retailing

Department stores carry a wide variety of merchandise categories including clothing, electronics, home goods, and cosmetics under one roof, organized into distinct departments.

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Q.2. Explain different types of supply chain strategies. (10 Marks)

Ans 2.

A supply chain strategy is the high-level plan that determines how an organization structures its procurement, production, inventory, and distribution activities to deliver products to customers efficiently and cost-effectively. Organizations adopt different supply chain strategies based on their product characteristics, customer demand patterns, and competitive positioning requirements.

Lean Supply Chain Strategy

The lean supply chain strategy focuses on eliminating waste, reducing inventory, and

 

Q.3. Write a detailed note on management of Product Life Cycle. (10 Marks)

Ans 3.

The Product Life Cycle is a marketing concept that describes the stages a product passes through from its initial launch into the market through its eventual decline and withdrawal. Managing each stage effectively requires distinct marketing, pricing, and supply chain strategies that align with the competitive and demand conditions characteristic of each phase.

Introduction Stage

During introduction, the product enters the market for the first time. Sales are low as

 

Assignment Set – 2

 

Q.4. What do you mean by Energy House? Give a brief description of measures adopted for retail distribution and replenishment. (2+8 = 10 Marks)

Ans 4.

An Energy House in the retail context refers to a centralized operational hub or distribution facility specifically designed to optimize the flow of energy-efficient logistics, coordinating product distribution and replenishment activities across a retail network with minimum environmental impact and maximum operational efficiency.

Measures for Retail Distribution

Hub and spoke distribution networks centralize inventory at regional distribution centers

 

Q.5. Explain the term Information System. Also, throw some light on the components of information system. (3+7 = 10 Marks)

Ans 5.

An information system is an organized combination of people, hardware, software, communication networks, data resources, and procedures that collects, processes, stores, and communicates information to support decision-making, coordination, control, analysis, and visualization within an organization. In retail and supply chain management, information systems are the technological foundation that enables operational efficiency and strategic advantage.

Hardware Component

Hardware encompasses all the physical devices and equipment used to input, process, output,

 

 

Q.6. Elaborate the concept of category management. Discuss the process of category management. (3+7 = 10 Marks)

Ans 6.

Category management is a retailing and supply chain concept in which product categories are managed as strategic business units rather than as individual product lines. Each category is treated as a distinct business with its own goals, strategies, and performance metrics, with decisions about product range, pricing, placement, and promotion made at the category level to maximize the total commercial performance of the group.

Concept of Category Management

Category management recognizes that consumers shop by category need rather than by