DMBA119 MARKETING MANAGEMENT JAN-FEB 2025

Description

SESSION	JAN – FEB 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	01
COURSE CODE & NAME	DMBA119 MARKETING MANAGEMENT

 

 

Assignment Set – 1

 

Q1. Define marketing. Discuss in detail the scope of marketing. 3+7      

Ans 1.

Marketing

Marketing refers to the set of activities involved in identifying customer needs and satisfying them profitably. It includes creating, promoting, and delivering products or services to the target audience. As per the American Marketing Association (AMA), marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. In modern contexts, marketing is more about delivering value and building

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Q2. Discuss in detail the 7 P’s of Marketing. 10    

Ans 2.

Marketing Mix

The marketing mix refers to a combination of elements that a company uses to achieve its marketing objectives. Traditionally known as the 4 P’s (Product, Price, Place, Promotion), it has expanded to include three additional P’s—People, Process, and Physical Evidence—especially in the context of services. Together, the 7 P’s provide a holistic framework for marketing strategy.

Product

Product refers to the actual goods or services offered to meet customer needs. It includes

 

Q3. Define segmentation. List the benefits of segmentation. 3+7 

Ans 3.

Segmentation

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics. These segments may be defined by demographics, psychographics, geography, behavior, or other factors. The objective of segmentation is to identify and target groups with similar needs, preferences, or purchase

marketing effectiveness and drive long-term growth.

 

 

Assignment Set – 2

 

 

Q4. List the methods of pricing. Give an example for each of them. 5+5           

Ans 4.

Pricing Methods

Pricing is a crucial aspect of the marketing mix as it directly affects revenue, profitability, and market competitiveness. Businesses adopt different pricing methods based on their objectives, market conditions, customer behavior, and cost structures. Each method offers a strategic approach to achieving desired outcomes in sales and profitability.

Cost-Based Pricing

Cost-based pricing involves setting the price by adding a fixed profit margin to the cost of

 

 

Q5. Define advertising. List the types of advertising with examples. 3+7           

Ans 5.

Advertising

Advertising is a form of non-personal communication used by companies to promote their products, services, or ideas to a mass audience. It is a paid marketing tool that informs, persuades, and reminds customers about offerings, thereby influencing their buying decisions. Advertising is a key component of promotion in the marketing mix and is used to

 

 

Q6. Write a note on ethics in marketing.     10

Ans 6.

Marketing Ethics

Ethics in marketing refers to the moral principles and standards that guide the behavior of marketers while promoting products or services. Ethical marketing ensures that all promotional practices are truthful, fair, and respectful toward consumers, society, and competitors. In today’s consumer-centric environment, ethical considerations are vital for long-term brand trust and sustainability.

Importance of Ethical Marketing

Ethical marketing is important because it helps maintain consumer confidence and brand